I just got some information from the new Google Canada newsletter. It is only the second edition but feel free to get in touch with the Google Canada team to receive it.

eMarketer Study on Canada Advertising & the Online Consumer

* The Canadian market is a multifaceted, well-developed, thriving market.
* Greater reach of broadband and data-intensive activities like online video viewing and social networking have broadened ad options for online marketers. Because of this, formats such as search, display and online video are surging.
* Because of rapid economic recovery, the Canadian ad market is expected to grow faster than the much larger US market.
* Marketers planning to increase spending on digital media, while maintaining or decreasing spending on traditional media in 2010.*
* Broadband household penetration in 2010 is around 72%. By 2014, it will near 80%, ranking Canada among top five countries worldwide.
* Use of internet for entertainment: influence of traditional media may be fading as users access the internet and new delivery methods for video content.

*According to the eMarketer study, in 2010, 18.3% of total advertising spend was online advertising. This figure is expected to grow to 20.5% in 2011, and 23.2% in 2012.

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on December 7 in Vancouver!

Are you getting tired of spending CPM – CPC and see no ROI?
Would you like to learn more about integrating advertisements as content?

The next Vancouver SEM meetup will be on Tuesday December 7, 2010 at Ceilis Irish Pub. For this SEM Meetup, Jaimie Mcintyre & Jurien Groot, Affiliate Marketing Managers will be presenting on The affiliate marketing game. These two people have years of experience at one of Europe’s biggest affiliate marketing networks: zanox. At SEM Meetup Vancouver, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

Topics covered
This ‘no cure, no pay’ model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!

From a European market perspective, our presenters will share their knowledge about this exciting marketing ‘game’:

* The affiliate marketing (advanced) basics
* Who are the players?
* What are the playing rules?
* SEM & affiliate marketing?
* What makes you win or lose as an advertiser and/or publisher?
* Tips and tricks to increase your odds

Presenters
For the past four years, Jaimie Mcintyre and Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France.

Currently located in Vancouver, they have established an affiliate marketing agency Plan J Marketing. Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15318419/

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on November 2 in Vancouver!

The next Vancouver SEM meetup will be on Tuesday November 2, 2010 at Ceilis Irish Pub. For this SEM Meetup, Marc Bitanga, Manager of Search Marketing & Analytics at Electronic Arts will be presenting on a topic of interest many of us struggle with which is on How to Pitch SEO to Executives. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

What: Vancouver SEM Monthly Meetup. Presenter: Marc Bitanga on How to Pitch SEO to Executives.

When: Tuesday, November 2, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6C 2T4

Beyond extending an immense thank you to Marc, we also want to thank Enquiro Search Solutions for sponsoring this Meetup. (Enquiro is currently hiring talented professionals, read below!)

The Topic
A large part of an in-house SEO’s role includes developing pitches to persuade stakeholders to invest budget and resources to address SEO recommendations. Marc will be sharing some of his experiences dealing with this all too common hurdle.

Presenter
Marc Bitanga has more than a decade of experience working with search engines and web analytics. His past roles involved SEO, PPC and Analytics in both agency and in-house with companies like Cossette Communications, Enquiro, Suite101.com, and his current position at Electronic Arts.

Agenda
* 6:00pm – 6:30pm – Relaxing, drinking, and talking with colleagues.
* 6:45pm – 7:30pm – Presentation and Q&A
* 7:30pm on – More relaxing, drinking and talking with colleagues.

Special Thank You’s
Special thanks to the following for supporting the Meetup.

Enquiro – a search engine marketing agency with success written all over it. They have a very well-rounded team, including a research division, able to offer expert advice on search engines, overall site design, lead generation, and multi-channel marketing – And they’re hiring!

Make sure you check Enquiro’s current positions.

Ceilis Irish Pub – As usual, they’ve allowed us to use a closed section of the bar for our Meetup – awesome

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15005503/

On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

More about The Internet Marketing Conference experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC). All aspects of doing business online will be covered from web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting to multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet those who have dared, pioneered, and succeeded. Learn from other’s mistakes. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge.

Newbies and seasoned Internet marketers will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details

The next Vancouver SEM meetup will be on Tuesday September 21, 2010 at the Four Seasons Hotel, as part of the Internet Marketing Conference in Vancouver. For this special edition of the SEM Meetup, Ken Jurina, Co-Chair of SEMPO Canada and CEO of Epiar.com will be presenting on negative keyword and how to maximize ROI from paid search. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on September 21 during IMC Vancouver!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ken Jurina on Negative Keywords (Paid Search Management)

When: Tuesday, September 21, 2010 6:00 PM

Where:
Four Seasons Hotel
791 West Georgia Street
Vancouver, BC V6C 2T4

Learn more here:
Meetup.com/VancouverSEM