SEMPO Canada is Canadian Non-Profit Professional Search Marketing Association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina & Alexandre Brabant and focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) in Canada including Search Engine Optimization (SEO) Link Building, Pay Per Click Management best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.
I am very excited that I have been invited to speak about my role of Co-Chair for SEMPO Canada for tonight’s SEO Meetup in Vancouver. If you are around, feel free to drop by at the Ceilis Irish Pub, 670 Smithe Street, for another great evening to discuss search marketing topics, how you can join SEMPO Canada and help support our beloved Canadian search industry.
Here is another PPC learning event with discount if you are a SEMPO member.
If you are a SEMPO Member, the discount code for your group is:
sempo10
and is good for 10% off any of the ticket options (which equates to ~20% if they register for both days since we already offer a $50 multi-day discount). Every attendee will still receive the $50 AdWords credit for EACH day they attend, issued by Google after the seminar via email.
The url for registration is: http://www.bgtheory.com/adwords-seminar-for-success-toronto-2009/
The event name is:
AdWords(tm) Seminar for Success – Toronto
The event is at:
Hilton Garden Inn Toronto Airport
3311 Caroga Drive
Mississauga, Ontario, CA L4V 1A3
8:30 am – 5:00 PM
8/25/09 AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall performance.
8/26/09 AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line – this is a must attend event!
If you have any questions about this PPC learning event in Toronto, please ask Leslie Clark: leslie@bgtheory.com
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Ad Metrix in Canada, a breakthrough service in digital media campaign planning and buying that provides comprehensive insights into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties of display advertising, including static banners, rich media and video ads.
The press release below is available at: http://www.comscore.com/Press_Events/Press_Releases/2009/8/comScore_Introduces_Ad_Metrix_Service_in_Canada
For more information on this report, please communicate with:
Sarah Radwanick
comScore, Inc.
press@comscore.com
1-312-775-6538
It is with great pleasure that I receive yesterday a press release from Acquisio, a tool that I use and love, about the recent agreement with Emovendo and their software, PageVester. I believe this latest addition to their already outstanding product will put it in its own class.
Please find the full press release below.
- Combination Will Provide the Industry’s First and Only End-to-End Paid Search Productivity Suite –
Montreal, QC, Canada – August 10, 2009 – Acquisio inc., a leading provider of Paid Search Management Software, today announced it has entered into a definitive agreement to acquire all assets of privately held Emovendo, including its flagship product, landing page application PageVester (http://www.pagevester.com). The terms of the deal were not disclosed.
“We’re thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain control over the part of their marketing campaigns which has been in the hands of IT for so long, the infamous landing page” says Marc Poirier, Co-Founder of Acquisio.
“This technology allows marketers with absolutely no design or IT skills to assemble professional looking, dynamic landing pages, complete with forms, validation rules, and so much more. The application is also fully integrated with salesforce.com and can automatically feed it with every new captured lead”, explains Martin Le Sauteur, CEO at Acquisio.
Marketers using the Acquisio SEARCH platform will now have complete control over the entire cycle of their clients’ marketing campaigns. Alexandre Pelletier, founder and former CEO of Emovendo, says “Not only does PageVester allow users to rapidly build and deploy professional landing pages, it also supports the creation and management of A/B tests with Google Website Optimizer”. A/B tests allow marketers to present alternating versions of the same page to its site visitors in order to determine which one provides the best ROI.
Marc Poirier adds “Tweaking ad copy and bids is essential stuff, but it will only take you so far. You need to work on post-click activity. This is where PageVester comes in. It delivers instant value to its users by simplifying landing page creation and A/B test implementation.”
About Acquisio
Acquisio is the creator of Acquisio SEARCH (http://www.acquisio.com) a Software-as-a-Service solution designed specifically for on-line advertising agencies managing pay-per-click campaigns on Google, Yahoo and BING. Acquisio’s set of applications empowers campaign managers, allowing them to spend less time building and launching campaigns, and spend more time on strategy and intelligent campaign refinement.
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Contact:
Marc Poirier, Chief Marketing Officer
Acquisio inc.
450.465.2631 x210
mpoirier@acquisio.com
On September 16-18, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association & the Vancouver Online Marketing Mashup Group, will be attending the Internet Marketing Conference in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Many members from the local Search Marketing Community & also members of SEMPO Canada will be present. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street.
Here is more about The Internet Marketing Conference Experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC) on September 16-18, 2009. To this occasion, all aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more will be covered.
Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet with those who have dared, pioneered, and succeeded. Learn from mistakes by others. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge. Newbies and seasoned Internet marketers alike will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.
