Here at SEMPO Canada, we are extremely pleased to announce that SEMPO has decided to change their rates for individual membership, which turbo-charge our Canadian Search Marketing community coast to coast. As such, we are very excited that the value of individual membership has increased and that the rates has dropped by more than 50%. This is the new SEMPO and now, every Search Marketing Specialist in Canada can benefit from this.

What is the new SEMPO, and what does it mean to you?
Let’s start with money. We’ve dropped the individual membership rate from $299 to $125. You got it, a $174 annual savings. Before you get distracted with how you’ll spend that money, let’s talk about how you are going to get even more membership benefits at the new, reduced price.

Expand Your Knowledge
- Receive 20 percent discounts to SEMPO Institute courses
- NEW Participate in regular roundtables on emerging trends featuring industry leaders
- Access annual state of the market and Industry salary data research
- Access Resource Library (white papers, point of views)
- NEW Participate in a vibrant, interactive online member community

Engage with Industry Leaders
- Attend SEMPO Members Only events at industry conferences
- Participate in committees
- Attend local chapter (SEMPO Canada) events
- NEW Participate in special interest groups
- NEW Participate in vibrant, interactive online member community
- Network with peers on LinkedIn and Facebook

Maximize Your Career Growth
- Access salary and industry research data
- Post resume to the Career Center Marketplace
- NEW Attend Careers in Search webinars
- Participate to our SEMPO Canada LinkedIn Group

Grow Your Business
- Get noticed in the online Member Directory
- Participate in Speakers Bureau program
- Post open positions on the SEMPO Canada Job Board on LinkedIn
- Get leads through the Request Services program
- Obtain links from the SEMPO Canada websites

Save Money
- Receive discounts to subscriptions, tools
- Receive 20-30 percent discounts to industry conferences and training programs
- Free membership in SEMPO local chapters (SEMPO Canada)
- NEW Free registration at SEMPO local chapter events (as you join SEMPO, you automatically get access to benefits from SEMPO Canada)

So, let’s get it started. Shortly, you will receive an email with instructions for how to login to the new online community. Once you’re in, set up your membership profile and get started. Join a local chapter group (SEMPO Canada). Make connections and meet some new people. Start asking questions. Start answering questions. And, most importantly, enjoy the new SEMPO – this one’s for you.

Very important: What to do when you join
When you decide to Join SEMPO, and in order to support your local Chapter SEMPO Canada, you need to designate which chapter you are coming from. When prompted, please select SEMPO Canada as the Chapter you are interested in. Please, let us know if you have any questions by emailing at: canada-chair@sempo.org

Click here to join SEMPO

SEMPO Canada is pleased to announced the creation of a the SEMPO Canada Group on LinkedIn, now with 153 members and lots of interactions. Feel free to join and stay informed with all the SEMPO Canada updates.

Thanks to the effort of Helen Faber from WebFuel in Ottawa for setting this up and the participation of everyone in the recruitment process.

Canadians love surfing the web! According to comScore, Canadians spend more time online than users in any of the countries tracked. Canada has the highest penetration of Internet access too. About 68% of the Canadian population is online, comScore estimated in April 2010, compared to 62% in France and the United Kingdom, 60% in Germany, 59% in the United States, 57% in Japan, and 36% in Italy. Second, online video site users in Canada were also more active in passing videos along to others, and were more likely to have received links to video content. Canadians are significantly ahead of their counterparts in the US and UK by both of these social measures. Both these spell out immense opportunities for the Canadian Marketer! To read more, visit these articles by The Globe and Mail, eMarketer and TechCrunch.

Canadians Love Online Video!

An average Canadian watches 10 hours of video online per month. 88% of all online video users in Canada watch online videos in a month. A whopping 3.1 billion videos are viewed in one month in Canada, with 147 video views per viewer per month! (Source: ComScore Canada Media Metrix)

In tandem with video as one of the fastest growing mediums, YouTube has been growing rapidly as well. It’s the number one entertainment site in Canada, and reaches 68% of the online population. Interestingly, it’s the second largest search engine and the fourth largest website globally! To reach your audience where they spend most of their time, visit YouTube.com/Advertising or reach out to your Account Management team. (Source: ComScore Media Metrix, June 2009)

(OTTAWA, ON – November 15, 2010) SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the Search Engine Marketing Professional Organization, (SEMPO.org). Focused on improving the visibility of ethical, professional and responsible search engine optimization and search engine marketing for the Canadian search industry, the appointment of Helen Faber in Canada sets the organization up to pursue the next phase of growth in Ontario and across other provinces.

SEMPO Canada was created by founding members and co-chairs Ken Jurina, President and CEO of Epiar Inc. and Alexandre Brabant, President of eMarketing101, who are charged with the mission to educate and increase awareness of the benefits of ethical search. “We are very fortunate to have Helen on board,” said Jurina. “Her deep understanding of the industry combined with her experience in building relationships, both online and off, has made her the perfect choice for the role of Ontario Chair for SEMPO Canada.”

Helen Faber will be working closely with other leaders in the Canadian Search Engine Marketing industry to ensure SEMPO Canada’s mission is fulfilled. Not unlike other countries, the fields of Search Engine
Optimization (SEO), Pay Per Click (PPC), and Search Engine Marketing (SEM), are well established in Canada. “We have a strong network of Search Engine Marketers who are extremely dedicated to ethical search from across the country. By building on that network, I look forward to continued innovation in the field to ensure business organizations in Ontario and other provinces across Canada are well served,” said Faber.

Join SEMPO Canada on LinkedIn
SEMPO Canada is currently reaching out to other Canadian Search Marketing Agencies and in-house Internet marketers who are looking to align themselves with an organization poised to strengthen the Search Engine Marketing Industry. SEO, PPC and SEM practitioners, managers and/or educators are invited to join the SEMPO Canada LinkedIn Group, which officially launched earlier today. “We welcome all levels of expertise who are interested fostering growth, awareness and understanding of ethical search marketing in Canada”, adds Ken Jurina. The SEMPO Canada LinkedIn Group is open to Search Marketing agencies and in-house Internet Marketers from all provinces across Canada, and in both official languages, looking to share their knowledge. Join the SEMPO Canada LinkedIn Group today to engage in topical discussions on Search Marketing, SEO, PPC and other search-related topics.

About WebFuel
WebFuel is an Ottawa-based search engine optimization agency that improves visibility in search and social media. Specializing in Canadian organic, paid and social search, WebFuel offers ethical strategies, best practices and measurable conversions to empower business on the web. For more information, visit www.webfuel.ca

About SEMPO Canada Working on behalf of the country’s search engine marketing and industry professionals, SEMPO Canada is non-profit professional search marketing association dedicated to increasing awareness and promoting the ethics and value of search engine marketing in Canada.
Link: www.sempo.ca