Welcome to SEMPO Canada

SEMPO Canada is Canadian Non-Profit Professional Search Marketing Association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina & Alexandre Brabant and focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) in Canada including Search Engine Optimization (SEO) Link Building, Pay Per Click Management best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.

SEMPO Toronto SEM Meetup: April 28, 2011 at Sheraton Centre Toronto

April 26th, 2011 :: Posted by Alexandre Brabant

Announcing a new SEM Meetup for The SEMPO Toronto Search Engine Marketing Group on April 28 in Toronto during SMX Toronto at Sheraton Centre Toronto

SMX Toronto is Running April 28 – April 29th. SEMPO Canada will be present, feel free to come by the booth, ask questions or introduce yourself.

We’ll get together after the SMX event so those unable to attend can also stop by to introduce their self, and have a drink in the hotel bar.

For More info about SMX go to: searchmarketingexpo.ca

SEMPO Vancouver SEM Meetup: May 5, 2011 at Relish Pub in Vancouver

April 26th, 2011 :: Posted by Alexandre Brabant

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on May 5 in Vancouver, Fusion 2011 Pre-Conference Meetup!

We are happy to inform you about first annual Fusion Conference in Vancouver organized by IIMA. Conference will be held at Marriott Renaissance Hotel on May 6th 2011, 8:00am – 6:00pm. Fusion 2011 brings thought leaders from the Digital Marketing industry to exchange ideas and reveal trends that highlight how Search, Social Media and Mobile marketing are fusing to redefine how consumers are engaging brands; and communicates the understanding of the shifting online landscape.

For more details and registration for this event please visit Fusion 2011 page. Please spread the word about this great event through your blogs, tweets, etc.

SEMPO Canada, as one of the sponsors of this conference, will host next meetup as a pre-conference event on May 5, 2011 at Relish Pub (888 Nelson St. in downtown Vancouver) starting at 6:30 pm. We invite all the conference speakers, attendees and organizers to get together and have a great time before busy conference day. It will be a great opportunity to meet new people who work in the Internet Marketing industry and celebrate the launch of new event with a beer and a good food.

SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/17322743/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

SEMPO Vancouver SEM Meetup: April 4, 2011 at REVEL Room in Vancouver

March 17th, 2011 :: Posted by Alexandre Brabant

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on April 4 in Vancouver!

Here is the first SEMPO Vancouver SEM Meetup that will be held on Monday April 4, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this first SEMPO Vancouver SEM Meetup, we will be discussing among SEMPO members what we would like to do with this exclusive group of Search Engine Marketing (SEM) professionals, especially now that all of the rules have changed as part of SEMPO, including the newly discounted membership fee at only $125 with the same great list of benefits available to all members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/16787714/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

comScore publishes 2010 Canada Digital year in Review

March 8th, 2011 :: Posted by Alexandre Brabant

comScore presents the 2010 Canada Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for navigating the uncertainties in the year ahead. The report provides a comprehensive overview of the digital landscape in Canada including overall Internet usage, high-growth categories, online advertising, video and search.

* How are Canadians consuming digital media, and how does this compare to other countries?
* Which trends dominated the digital landscape in 2010?
* How does media consumption differ across age and gender segments?
* What trends are we seeing in the social networking space, and what impact does that have on email activity?
* How has digital advertising shifted in the last year, and how has social media played a part?
* Which content categories are serving up the most videos? Who’s watching online video in Canada?
* What is the current state of the search market?
* How will mobile media consumption in Canada stack up against other markets?

Download the Whitepaper here.

SEMPO Canada Recruits Provincial Chairs

February 2nd, 2011 :: Posted by Alexandre Brabant

As some of you may know, SEMPO Canada has recently appointed Helen Faber as the provincial Chair for SEMPO Canada in Ontario. As part of a new development strategy aimed at decentralizing our monthly activities, SEMPO Canada wants to expand in every Canadian province and further develop our presence in English and French-speaking communities across the country. As such, we are extending an invitation to you to take on a leadership role in your hometown and become a provincial Chair for our organization.

We are actively recruiting leaders for BC, Alberta, Saskatchewan, Manitoba, Québec and the Maritime Provinces. Ken and I will continue as Co-Chairs of SEMPO Canada and look forward to working with our provincial Chairs.

Please consider stepping into this very prestigious role. Benefits include:
• Your bio on the SEMPO Canada website (with an inbound link to your website)
• Manager Status on SEMPO Canada LinkedIn Group
• Title on your email signature (online and offline)
• SEMPO Canada Chairs listing in the SEMPO Member Directory on the website and in print brochures
• Increasing awareness and understanding of search marketing principles in Canada, which leads to:
o Recognition as an expert in search marketing in your city, province and in Canada
o Networking opportunities with local peers
o Expanding your social reach, which drives new leads and additional business

Expectations of our provincial Chairs:
- Join our SEMPO Canada Group on LinkedIn – and be active!
- Put the SEMPO Canada Badge on your website (with an inbound link to the SEMPO Canada website)
- Attend our monthly conference call meeting (third Tuesday of every month – next meeting is April 19)
- Organize a monthly SEM Meetup networking event where search professionals meet face to face
- Post upcoming SEM Meetups in the LinkedIn Group (along with a summary after the event to generate interest, and responses to related questions)
- Attend local Internet Marketing conferences with the SEMPO Canada booth
- Assist with our national recruiting goals in generating new memberships to SEMPO
- Attend SES Toronto in June for our SEMPO Canada Annual General Meeting
- Uphold professional and ethical standards
- Must be a SEMPO Member with dues paid in full
- One year required commitment

If you have any questions about these opportunities, please get back to us at your earliest convenience. We will be happy to provide additional information on how to get started.

Ken & Alex
Co-Chairs SEMPO Canada
Sempo.ca
canada-chair@sempo.org