SEMPO Canada Founding Members
Please feel free to contact us for more information about how to get involved in SEMPO Canada by visiting the SEMPO Canada Contact us page. Thanks!
Co-Chair, Sempo Canada
As President of two leading edge technology companies, Ken continues to make his mark on the new media industry. In 1993, he founded Top Draw which has become a leading firm in advertising, graphic design, and web development in Edmonton, Alberta, Canada. Combining his marketing background with a technology offering, Ken co-founded Epiarwith Bob Vaasjo. Together they developed proprietary SEO tools that pioneered techniques merging web development technology with online marketing strategies to drive qualified traffic and sales.
As President of Epiar, Ken oversees the company’s growth and helps drive the marketing strategies and creative tactics that are delivering better lead generation and client retention for Epiar clients. In addition to leading the Epiar team, Ken’s role at Epiar comprises senior-level client counsel, strategic marketing, and creative direction.
Ken sits on the Global Committee and is Co-Chair of the Marketing Committee for the Search Engine Marketing Professional Organization (SEMPO), which establishes and promotes ethical SEO practices and guidelines. Ken is also Co-Chair of the Canadian Working Group of the Search Engine Marketing Professional Organization in Canada (Sempo.ca). On top of this, Ken plays key organizational roles for various noteworthy causes, including the Cross Cancer Institute (CCI) Golf Classic and the Forest Industry Suppliers & Loggers Association (FISLA). His dynamic communication skills and industry knowledge are also in demand as a lecturer and facilitator at national and international seminars and conferences, focusing on visual communications and search engine optimization & marketing.
Alexandre Brabant, BComm
Co-Chair, Sempo Canada
Alexandre Brabant is the president of eMarketing 101, a leading Search Marketing consultant to the travel and tourism industry in Canada. Prior to founding eMarketing 101, Alex worked as a eBusiness Marketing Manager with Intrawest (Resort Reservations Network) where he managed Vancouver.com, WhistlerBlackcomb.com and 40 others leading, destination-focused travel website Search Marketing plans. He also worked as a Search Marketing Specialist for Teligence Communications and as a Director Search Marketing for Cossette Media in Vancouver (BC).
Alex continues to be a Canadian leader in Search Engine Marketing innovation as his work with clients such as Whistler.com, Luxuryvacation.bc.ca and Landsea tours demonstrates. Alex is also Co-Chair of the SEMPO Canada Working Group of the Search Engine Marketing Professional Organization Canada (Sempo.ca) and continues his leadership role into building the Search Marketing industry wherever it is needed.
CEO of gShift Labs
Krista LaRiviere is the co-founder and CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes that marketers should have control over their SEO campaigns just like they have control over email marketing and paid search.
Connect with Krista @KristaLariviere, +KristaLariviere, @gShiftLabsand +gShiftLabs.
Co-Founder & CMO, Acquisio.com
Acquisio SEARCH is a PPC management platform designed specifically for agencies who manage pay-per-click accounts for multiple clients. It allows campaign managers to automate month-end reporting with the industry’s most sophisticated white label reporting engine. The platform also shines when it comes to daily management tasks – thanks to the world’s first and only multi-engine bulk editor. Think AdWords Editor, but for Yahoo Search Marketing and Microsoft adCenter. We know automation is critical – that’s why Acquisio is the only platform that allows you to define very sophisticated and granular business rules to automatically or semi-automatically manage bids, change status, delete items, or set alerts on anything at all. Last but not least, Acquisio optimizes existing campaigns with a proprietary algorithm that quickly identifies those keywords which prevent optimal campaign performance. With Acquisio, account managers can now create reports, optimize, and manage all their client accounts on Google AdWords, Yahoo Search Marketing and Microsoft adCenter from just one log in.
Owner, WebFuel – Ontario Chair, SEMPO Canada
Ottawa SEO Agency
Google AdWords Certified Partner
Helen Faber is the owner of WebFuel, a Search Engine Optimization Agency that specializes in Canadian Search. Our key services include Organic Search, Paid Search & Social Search. WebFuel offers ethical strategies, best practices and measurable conversions to empower business on the web. We are located in Ottawa, Canada.
WebFuel also blogs about Search & Social Media – and everything related from a Canadian perspective. We invite you to read our education blog: Get Found on the Web: Simplified. You can also join us on Facebook, follow us on Twitter and watch us on YouTube.
As the president and co-founder of VKI Studios, John Hossack has over eight years of search marketing experience. He has successfully helped clients grow their online businesses from the early days of AltaVista through to present, where he currently oversees multiple teams responsible for organic SEO, paid search, usability and web analytics.
Though search will always remain important, John sees the years ahead being forged by the desire to enhance usability, harness the power of web analytics and combine them to deliver the very best in user experience. He strongly believes that analytics and usability should help define a successful search strategy. It is this desire that has inspired Darcy to work hard to change VKI Studios from a pure SEO company into an ROI obsessed company focused on more than just generating new visitors.
By actively participating in organizations like SEMPO Canada, The Usability Professionals’ Association and the Web Analytics Association, we ensure that VKI Studios stays abreast of new techniques and technologies. In fact, part of the reason we want to join SEMPO Canada is to make certain that Canadian corporations are aware of and can take advantage of the tremendous opportunities that search can provide to businesses online� Quote by John Hossack.