On April 1, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association and President of eMarketing 101, as well as many members of SEMPO Canada, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (#111 – to be confirmed – near main entrance) in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com and his team will also be present. Massive Technology Show Vancouver will be held at Robson Square UBC in Vancouver (BC) Canada (800 Robson Street, Vancouver, BC). The show starts at 9h00AM.

Here is more about the Massive Technology Show Vancouver:

The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.
We have free tickets for the tradeshow area & conference, so please get in touch with me if you would like to receive one. Thanks!

Alex Brabant
Co-Chair
SEMPO Canada
alex{at)eMarketing101{dot}ca

SEMPO Canada is organizing a Free educational webinar for anyone interested in saving on their PPC Investment. The use of negative keyword lists can improve your ROI dramatically and we are fortunate to have an expert in our group to present this cost saving tool for PPC Management.

Please RSVP to attend the webinar as there are only 25 spots available on a first come first serve basis. Please e-mail Ian Walker at ian@epiar.com if you plan to attend.

Date & Time:
Tuesday, October 28 at 9h30 MST (8h30 PST)

Duration:
30 minute presentation with Q&A to follow

Topic:
The webinar will cover:

- What negative keywords are.
- What free tools, reports and techniques are available to create extensive negative keyword lists
- How to generate and get the maximum benefit of the up to 10,000 negative keywords allowed by Google.
- Actionable steps, how to’s and relevant case studies will be shown.

Who Should Attend?
SEM Vendors, In-House PPC Managers, SEMPO Members and anyone who is interested in saving 10-40% on their PPC Investment.

How to Attend?
1) RSVP to ian@epiar.com to grab one of the 25 spots available.

2) To join the webinar please click on the following link minutes prior to the webinar:

https://www1.gotomeeting.com/join/441572604

3) Please join the Toll Free conference call portion of the presentation:
Toll Free: 1-800-240-3895, Participant Code: 3458 then #

Speaker:
Ken Jurina, Co-Chair of SEMPO Canada and President of Epiar Inc.
Ken is a frequent speaker at SEO and SEM conferences internationally who just recently presented at SMX East in NYC and Digital Marketing Mixer in Scottsdale, Arizona on the benefits and extreme cost saving of using advanced negative keyword lists in your PPC campaign.

Extra Info:
This FREE webinar is not a promotion for any service or company but rather an educational webinar for SEM Vendors, In-House PPC Managers, SEMPO members and anyone who is interested in saving 10-40% on their PPC investment.  Please note that we have a limit of 25 people who can attend this Free Webinar. Register Quickly. RSVP to ian@epiar.com

Feel free to forward this invitation to any companies or individuals whom you think would benefit from this webinar. They do NOT need to be SEMPO Canada members to participate in this webinar.

For any additional questions, please address them to Ian Walker, ian@epiar.com. We hope you can make it!

Alexandre Brabant & Ken Jurina
Co-Chairs SEMPO Canada
Sempo.ca

On September 11-12, 2008 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association and President of eMarketing 101, will be attending the Internet Marketing Conference in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (TBC) and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Many members from the local Search Marketing Community will also be present. The Internet Marketing Conference Vancouver will be held at the Coast Plaza Hotel in Vancouver (BC) Canada.

Here is more about The Internet Marketing Conference Experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC) on September 11-12, 2008. To this occasion, all aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet with those who have dared, pioneered, and succeeded. Learn from mistakes by others. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge. Newbies and seasoned Internet marketers alike will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities. Welcome to the fourteenth IMC!

Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. We will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I (along with other members of SEMPO Canada) will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2008 will be held on June 16-18, 2008 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

As a lot you know, dear fellow readers of the eMarketing 101 blog, for the last year or so I have been actively involved in the promotion of search marketing in Canada through the creation of SEMPO Canada: Search Engine Marketing Professional Organization in Canada. As I prepare the material for our attendance to the Massive Tech Show in Vancouver (BC) on April 01, 2008, I was thinking it would be appropriate to share what SEMPO is and what we are doing to promote search in many countries. As such, I came across yesterday a good introduction and explanation of SEMPO made by Massimo Burgio, Chair of SEMPO Global, which SEMPO Canada is part of. He explains the advantages of becoming a member and how the organization evolved form the last 5 years. Quite interesting. Here it is: