Announcing a new SEM Meetup for SEMPO Ottawa Search Engine Marketing Group on May 30, 2011 in Ottawa

What: SEMPO Ottawa Member Only Event (no charge) 

When: Monday, May 30, 2011 6:00 PM
Where: Johnny Farina
 216 Elgin St. 
Ottawa, ON K1A 0A1 
(613) 565-5155
Why: SEMPO Canada Update… / SEMPO Ottawa Meet and Greet!
This is SEMPO Ottawa’s first event. Come out and learn more about what SEMPO Canada is doing – and how you can benefit. And… meet other local members.

Check it out!

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup by May 27, 2001:
http://www.meetup.com/SEMPO-Ottawa/events/18103871/

You need to be a member of SEMPO in order to attend this SEMPO Ottawa Meetup. SEMPO Canada Membership Information – Join today!

Event Sponsor: WebFuel

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on April 4 in Vancouver!

Here is the first SEMPO Vancouver SEM Meetup that will be held on Monday April 4, 2011 at REVEL Room Restaurant in Gastown (238 Abbott street), starting at 6h00pm. For this first SEMPO Vancouver SEM Meetup, we will be discussing among SEMPO members what we would like to do with this exclusive group of Search Engine Marketing (SEM) professionals, especially now that all of the rules have changed as part of SEMPO, including the newly discounted membership fee at only $125 with the same great list of benefits available to all members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, on the Board of Directors of SEMPO & Co-Organizer Alexandre Brabant, Co-Chair of SEMPO Canada.

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/16787714/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup. Please become a SEMPO member here

We are actively recruiting leaders for BC, Alberta, Saskatchewan, Manitoba, Québec and the Maritime Provinces. Ken and I will continue as Co-Chairs of SEMPO Canada and look forward to working with our provincial Chairs.

Please consider stepping into this very prestigious role. Benefits include:
• Your bio on the SEMPO Canada website (with an inbound link to your website)
• Manager Status on SEMPO Canada LinkedIn Group
• Title on your email signature (online and offline)
• SEMPO Canada Chairs listing in the SEMPO Member Directory on the website and in print brochures
• Increasing awareness and understanding of search marketing principles in Canada, which leads to:
o Recognition as an expert in search marketing in your city, province and in Canada
o Networking opportunities with local peers
o Expanding your social reach, which drives new leads and additional business

Expectations of our provincial Chairs:
- Join our SEMPO Canada Group on LinkedIn – and be active!
- Put the SEMPO Canada Badge on your website (with an inbound link to the SEMPO Canada website)
- Attend our monthly conference call meeting (third Tuesday of every month – next meeting is April 19)
- Organize a monthly SEM Meetup networking event where search professionals meet face to face
- Post upcoming SEM Meetups in the LinkedIn Group (along with a summary after the event to generate interest, and responses to related questions)
- Attend local Internet Marketing conferences with the SEMPO Canada booth
- Assist with our national recruiting goals in generating new memberships to SEMPO
- Attend SES Toronto in June for our SEMPO Canada Annual General Meeting
- Uphold professional and ethical standards
- Must be a SEMPO Member with dues paid in full
- One year required commitment

If you have any questions about these opportunities, please get back to us at your earliest convenience. We will be happy to provide additional information on how to get started.

Ken & Alex
Co-Chairs SEMPO Canada
Sempo.ca
canada-chair@sempo.org

What is the new SEMPO, and what does it mean to you?
Let’s start with money. We’ve dropped the individual membership rate from $299 to $125. You got it, a $174 annual savings. Before you get distracted with how you’ll spend that money, let’s talk about how you are going to get even more membership benefits at the new, reduced price.

Expand Your Knowledge
- Receive 20 percent discounts to SEMPO Institute courses
- NEW Participate in regular roundtables on emerging trends featuring industry leaders
- Access annual state of the market and Industry salary data research
- Access Resource Library (white papers, point of views)
- NEW Participate in a vibrant, interactive online member community

Engage with Industry Leaders
- Attend SEMPO Members Only events at industry conferences
- Participate in committees
- Attend local chapter (SEMPO Canada) events
- NEW Participate in special interest groups
- NEW Participate in vibrant, interactive online member community
- Network with peers on LinkedIn and Facebook

Maximize Your Career Growth
- Access salary and industry research data
- Post resume to the Career Center Marketplace
- NEW Attend Careers in Search webinars
- Participate to our SEMPO Canada LinkedIn Group

Grow Your Business
- Get noticed in the online Member Directory
- Participate in Speakers Bureau program
- Post open positions on the SEMPO Canada Job Board on LinkedIn
- Get leads through the Request Services program
- Obtain links from the SEMPO Canada websites

Save Money
- Receive discounts to subscriptions, tools
- Receive 20-30 percent discounts to industry conferences and training programs
- Free membership in SEMPO local chapters (SEMPO Canada)
- NEW Free registration at SEMPO local chapter events (as you join SEMPO, you automatically get access to benefits from SEMPO Canada)

So, let’s get it started. Shortly, you will receive an email with instructions for how to login to the new online community. Once you’re in, set up your membership profile and get started. Join a local chapter group (SEMPO Canada). Make connections and meet some new people. Start asking questions. Start answering questions. And, most importantly, enjoy the new SEMPO – this one’s for you.

Very important: What to do when you join
When you decide to Join SEMPO, and in order to support your local Chapter SEMPO Canada, you need to designate which chapter you are coming from. When prompted, please select SEMPO Canada as the Chapter you are interested in. Please, let us know if you have any questions by emailing at: canada-chair@sempo.org

Click here to join SEMPO

SEMPO Canada is pleased to announced the creation of a the SEMPO Canada Group on LinkedIn, now with 153 members and lots of interactions. Feel free to join and stay informed with all the SEMPO Canada updates.

Thanks to the effort of Helen Faber from WebFuel in Ottawa for setting this up and the participation of everyone in the recruitment process.

On September 16-18, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association & the Vancouver Online Marketing Mashup Group, will be attending the Internet Marketing Conference in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Many members from the local Search Marketing Community & also members of SEMPO Canada will be present. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street.

Here is more about The Internet Marketing Conference Experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC) on September 16-18, 2009. To this occasion, all aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet with those who have dared, pioneered, and succeeded. Learn from mistakes by others. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge. Newbies and seasoned Internet marketers alike will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

Check this out:

Another one with Martin Le Sauteur, CEO of Acquisio.com

I was not sure how much more recognition & credibility this would provide and I must say, I have been delighted from the experience being at SES Toronto this week. I must have talked to 150 people in the search marketing community, coast to coast. As such, I feel privilege to be at the forefront of SEMPO Canada and having the chance to invite everyone to be part of our Canadian search marketing community.

This may not seem much to a lot of people, fighting for the cause (with a new booth) may not seem worthwhile but I feel this is the only thing that must be done around here. 9 years of working in search marketing in Canada leads straight to the creation of an non-profit neutral entity that is all about learning, from courses and from each other. I have lots of reason to be excited about it.

That being said, I can’t wait for next year. There will be other conferences where you will be able to see us. Everyone with a website in Canada must learn more about search marketing & SEMPO Canada is the best place to get the process started properly.

Please find information on how to become a member & join SEMPO Canada on Sempo.ca.

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2009 will be held on June 8-9, 2009 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

Acquisio Search PPC Management Software is now officially the proud sponsor of SEMPO Canada.

SEMPO Canada will be at SES Toronto in June, and all SEMPO members receive a 20% discount. Here is some more info about SES Toronto.

SES Toronto is returning for its 6th year, with a program designed to appeal to intermediate and seasoned marketers looking to advance their SEM and SEO skills.  This year’s line-up features the new “Geek Track” sessions, which take the conversations to the next level on advanced topics, the year’s biggest trends, and the future of search. Tara Hunt, author of “The Whuffie Factor”, and Co-Founder/Chief Marketing Officer for the Citizen Agency, will also be joining this year’s SES Toronto conference as the keynote speaker.

Register now and use the code 20SEMPO to receive a 20% discount off the current online registration price.  Book Prior to April 17th and save $370 CAD off the regular registration rate.

View the entire conference program by visiting our Agenda Overview.

Expect to Find:
*    Advanced program topics on hot button search engine marketing issues like mobile search, video optimization, and paid search advertising.
*    Extreme makeover site clinics, which have returned to SES Toronto, giving you one-on-one feedback to your specific SEM issues.
*    Unique networking opportunities with fellow marketers and search engine industry professionals.
*    Access to the thought-provoking speakers who are developing and tracking search’s next direction, and who know the ins-and-outs of search engine marketing.