SEMPO Canada » Search Marketing News

comScore Introduces Ad Metrix Service in e Competitive Intelligence on Online Display Advertising CampaignsCanada to Provid

Alexandre Brabant — Wed, 12 Aug 2009 21:28:00 +0000

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Ad Metrix in Canada, a breakthrough service in digital media campaign planning and buying that provides comprehensive insights into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties of display advertising, including static banners, rich media and video ads.

The press release below is available at: http://www.comscore.com/Press_Events/Press_Releases/2009/8/comScore_Introduces_Ad_Metrix_Service_in_Canada

For more information on this report, please communicate with:

Sarah Radwanick
comScore, Inc.
press@comscore.com
1-312-775-6538

Canadian Internet Marketing in 2007

ezra — Fri, 11 Jan 2008 18:00:58 +0000

2007 saw growth and new initiatives for the internet marketing industry, unfortunately little of it came from Canada. For the most part, Canadian businesses have been doing a lot of watching and using, but very little investing.

Some of the services that reached out to Canadian businesses in 2007:

February – Microsoft adCenter comes to Canada
May – MySpace officially launches its Canadian version
July – Google introduces Google Finance Canada
August – MySpace launches Mobile Functionality in Canada
November – Google’s YouTube launches a Canadian version

A more comprehensive list of Canadian Internet marketing year in review.

David Forde from Profectio Launches a Search Engine Marketing Survey in Canada

Alexandre Brabant — Mon, 01 Oct 2007 20:26:50 +0000

David Forde from Profectio, a Canadian online public relation company, just launched a Search Marketing Survey in Canada. After some great input from Helen Overland (non-linear creations), Ezra Silverton (9th Sphere) and Martin Byrne (Yahoo! Canada) the first annual Secrets to Effective Canadian Search Engine Marketing (SEM) Survey is ready for Canadian advertisers, marketers and all SEM practitioners to complete and participate.

“Recognizing the growth of Search Engine Marketing in Canada and its impact on businesses we thought it was time to provide Canadian specific data that we can all use to make better choices when we consider Search Engine Marketing as part of our campaigns and improve our buying decisions.” As part of the survey, Profectio gives you the chance to win tickets to Dirty Dancing at The Royal Alexandra Theatre in Toronto or an Apple 2 GB iPod.

The results of the survey will be discussed at their upcoming events and made available on their site after the event. Please fill out the Search Marketing survey now. Contest and survey closes October 17, 2007. Good luck!

SEMPO Canada on OneDegree.ca Canadian Marketing Blog

Alexandre Brabant — Mon, 20 Aug 2007 22:24:15 +0000

It took a few rounds of iterations but we finally finished it. Ken Jurina and I completed a 5 Question article/interview that has just been published on Onedegree.ca. It presents our current and future initiatives to foster awareness and stimulate the growth of search marketing in Canada. Read about it here.

Dana Todd Talks about Search Engine Marketing & SEMPO

Alexandre Brabant — Fri, 10 Aug 2007 21:59:29 +0000

Dana Todd, President of SEMPO, the Search Engine Marketing Professional Organization and also Co-Founder of Sitelab, was interviewed recently by OnTarget, a Vcast series published by The San Diego Ad Club. I find this introduction to SEMPO and to Search Marketing very articulated. I thought you might like it as well. If you want to join SEMPO (and by the same token SEMPO Canada), you can simply get in touch with us and we will give you the lowdown of our Search Marketing actions in Canada.

Google Finance Launches in Canada

Alexandre Brabant — Wed, 01 Aug 2007 19:20:25 +0000

It was brought to my attention today that the Google Finance engineers team is really pleased to introduce Google Finance Canada, a localized version of Google Finance tailored specifically, as you might guess, for Canadian investors. Canadians are the second largest group of Google Finance users, and as a Canadian myself, I’m excited to see Canadian financial information presented in the familiar easy to use Google Finance format. This new edition includes:

Top financial news from Canadian sources
Search with a preference for Canadian companies
Front-page high level economic data from the Bank of Canada
Portfolios in Canadian currency (or the currency of your choice)
Equity data from the Toronto Stock Exchange, TSX Venture Exchange, and Canadian mutual funds

In addition, stock quotes and charts for Canadian-listed companies are now available through the Google.com web search.

Canadian Online Ad Market to Be Worth over $2 Billion by 2011

Alexandre Brabant — Fri, 29 Jun 2007 23:59:29 +0000

Great News! Massimo Burgio, Co-Chair of the SEMPO Global Committee sent me an article last week that I would like to share. Despite the latest rant from our well respected chairman, Gord Hotchkiss on how Ontario Tourism is not fully utilizing their search marketing potential, another research was reported in the Global Mail stating that online advertising is expected to grow faster in Canada than anywhere else in the world over the next five years. As such, PricewaterhouseCoopers predicts that Internet advertising in the country will reach $2.03 billion (US) by 2011, representing an annual growth rate of 23.5 percent – well ahead the global average of 13.4 percent and the US 16.1 percent growth rate. Canadian online ads are driven by the country’s high percentage of broadband users, but countries like India and China are expected to gain a lot of ground on North America in the coming years.

If you find any other online advertising research like this, please feel free to send it to us.

2006 Canadian Online Advertising Tops $1 Billion

Alexandre Brabant — Mon, 30 Apr 2007 22:35:44 +0000

Great news. I came across an article today from Internet Advertising Bureau (IAB) that reports a total annual investment in Canadian Online Avdertising of more than $1 Billion. Here are some more:

TORONTO, April 30, 2007 – The Interactive Advertising Bureau of Canada (IAB) today announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million.

Of the $1.01 billion, approximately $208 million or 21% of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.

2006 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:

Display advertising (including banner CPM and direct response advertising, plus contests, sponsorship and microsites) – 36%;

Search advertising – 35%;

Classifieds/Directories – 27%; and,

Email – 2%

In actual millions of dollars, 2006 vs. 2005 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:

	2006	2005	Change
Display	$364M	$230M	+58%
Search	$353M	$197M	+79%
Classifieds	$273M	$124M	+120%
Email	$20M	$11M	+82%

2006 Canadian Online Ad Revenue by Advertiser Category was also tabulated, and was as follows:

Automotive – 16%;

Consumer Packaged Goods – 14%;

Entertainment (Music, Film, TV) – 9%;

Financial – 16%;

Leisure (Travel, Hotel, Hospitality) – 14%;

Retail – 16%; and,

Other – 15%

What accounts for the 80% jump in 2006 vs. 2005 revenue figures? IAB Canada and Ernst & Young LLP (who tabulated results from the double-blind survey), cite a number of critical factors leading to the increase, including:

Substantial Revenue Growth Across All Publishers:

Small and Medium publishers (who typically net between $500k to $5M/yr.) showed an average revenue growth of 85% vs. 2005;
Large publishers (who typically net between $5M to $30M/yr.) showed an average revenue growth of 155% vs. 2005; and,
Very Large publishers (who typically net between $30M to $100M/yr.) showed an average revenue growth of 62% vs. 2005.

Revenue Growth Within Online Ad Networks:

2006 saw substantial growth in revenue for both US and Canadian networks selling “Canadian eyeballs” aggregated across U.S. and Canadian sites.

More Integration, New Advertisers, New Advertising Choices and New Ad Formats:

More integrated campaigns; more new, blue-chip advertisers entering the market for the first time; more advertising choices for Search; uptake of rich media; and, the addition of video pre-roll advertising to the selection of Online advertising tools, all helped drive the industry forward.

“Add to all of this, results from the 7 CMOST (cross-media optimization) research studies that the IAB has undertaken over the past 4 years, plus the fact that in the past two years alone, over 1,000 senior-level advertiser, agency and publisher representatives have taken the IAB’s Intensive One-Day Course in Interactive Marketing and Online Advertising — and you get a sort of ‘perfect storm’ that was able to move the Canadian Online advertising dial forward to such an extent,” says Paula Gignac, President of IAB Canada.

And there’s still more growth to come. IAB Canada’s projected total for 2007 Online advertising in Canada, is estimated to be $1.337 billion — a full 32% more than the 2006 actual of $1.01 billion. “It’s interesting,” says Gignac. “While it took us 13 years from when the first banner was served on the Internet, until now, to reach the billion dollar mark in Canada, it may only take us another two to three years to reach the second billion. Fascinating times indeed.”

About the IAB Canada 2006-07 Canadian Internet Advertising Revenue Report
The 2006 actual revenues and the 2007 estimated revenues were reached after a comprehensive survey of all major Online publishers in Canada. Revenue data was compiled and analyzed by Ernst & Young LLP.

For more information about the IAB Canada 2006-07 Canadian Internet Advertising Revenue Report visit iabcanada.com.