Canadians Love Online Video!

An average Canadian watches 10 hours of video online per month. 88% of all online video users in Canada watch online videos in a month. A whopping 3.1 billion videos are viewed in one month in Canada, with 147 video views per viewer per month! (Source: ComScore Canada Media Metrix)

In tandem with video as one of the fastest growing mediums, YouTube has been growing rapidly as well. It’s the number one entertainment site in Canada, and reaches 68% of the online population. Interestingly, it’s the second largest search engine and the fourth largest website globally! To reach your audience where they spend most of their time, visit YouTube.com/Advertising or reach out to your Account Management team. (Source: ComScore Media Metrix, June 2009)

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Ad Metrix in Canada, a breakthrough service in digital media campaign planning and buying that provides comprehensive insights into where display ads are viewed online and the demographic composition of the audiences reached. The service captures multiple varieties of display advertising, including static banners, rich media and video ads.

The press release below is available at: http://www.comscore.com/Press_Events/Press_Releases/2009/8/comScore_Introduces_Ad_Metrix_Service_in_Canada

For more information on this report, please communicate with:

Sarah Radwanick
comScore, Inc.
press@comscore.com
1-312-775-6538

2007 saw growth and new initiatives for the internet marketing industry, unfortunately little of it came from Canada. For the most part, Canadian businesses have been doing a lot of watching and using, but very little investing.

Some of the services that reached out to Canadian businesses in 2007:

February – Microsoft adCenter comes to Canada
May – MySpace officially launches its Canadian version
July – Google introduces Google Finance Canada
August – MySpace launches Mobile Functionality in Canada
November – Google’s YouTube launches a Canadian version

A more comprehensive list of Canadian Internet marketing year in review.

David Forde from Profectio, a Canadian online public relation company, just launched a Search Marketing Survey in Canada. After some great input from Helen Overland (non-linear creations), Ezra Silverton (9th Sphere) and Martin Byrne (Yahoo! Canada) the first annual Secrets to Effective Canadian Search Engine Marketing (SEM) Survey is ready for Canadian advertisers, marketers and all SEM practitioners to complete and participate.

“Recognizing the growth of Search Engine Marketing in Canada and its impact on businesses we thought it was time to provide Canadian specific data that we can all use to make better choices when we consider Search Engine Marketing as part of our campaigns and improve our buying decisions.” As part of the survey, Profectio gives you the chance to win tickets to Dirty Dancing at The Royal Alexandra Theatre in Toronto or an Apple 2 GB iPod.

The results of the survey will be discussed at their upcoming events and made available on their site after the event. Please fill out the Search Marketing survey now. Contest and survey closes October 17, 2007. Good luck!

It took a few rounds of iterations but we finally finished it. Ken Jurina and I completed a 5 Question article/interview that has just been published on Onedegree.ca. It presents our current and future initiatives to foster awareness and stimulate the growth of search marketing in Canada. Read about it here.