If you are attending Search Engine Strategies New York this week, please make sure to stop by SEMPO’s booth #1516, which is located in America’s Hall I. Also, please note that some of our founding members Gord Hotchkiss and Ken Jurina will be present at SES NY and will most likely attend SEMPO meetings and events which are summarized below.

Don’t forget – SEMPO members receive a 10% discount off the registration price for all SES events, compliments of IncisiveMedia. When you register use the priority code – 10SEMPO.

Here are some other SEMPO events during SES NY you don’t want to miss:

SEMPO Meeting:
You are invited to attend our bi-annual General Meeting, which is a great opportunity to learn about SEMPO’s initiatives, the new SEMPO Institute, recent SEMPO research, and more.

Who is invited? SEMPO members and non-members
When: Tuesday, April 10 from 6 – 7 PM ET
Where: Beekman Parlor/Sutton North

Refreshments will be provided.

SEMPO In-House SEM Networking Event:
Are you an in-house marketing provider? If so, you are invited to attend SEMPO’s in-house search marketer gathering, hosted by SEMPO’s In-House Committee. If you’re in-house, this is YOUR event and shouldn’t be missed.

This meeting will facilitate excellent networking and sharing of best practices from some of the industry’s leading in-house search marketers. The event is open to all in-house search marketers, not just SEMPO members.

Who is invited? In-House marketers only – no vendors, please
When: Wednesday, April 11th at 6:30 PM ET
Where: Playwright Tavern (8th Avenue between 45th & 46th, 212-354-8404)

The Playwright Tavern is a 10 minute walk from the Hilton (the SES event location) and a private room has been reserved for this meeting. For Google Map directions, click here. Please RSVP to rsvp@sempo.org if you plan to attend the meeting.

About SES NY:
During this event the industry converges for spirited discussion and high-level learning, and attendees leave with actionable battle plans to go forward with for their companies. SES Alumni can come prepared for new content and developments that they’ll need to stay on top of.

Event Overview:

* Organized by world-renowned search authority, Danny Sullivan
* Keynote by Steve Berkowitz, Windows Live Chief, Microsoft
* Delivers real-time actionable information you need to grow your business through search engine marketing
* Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves
* Provides a unique setting to network with fellow marketers and search engine industry professionals, and discuss the trends in search engine marketing
* Grants access to the world’s most comprehensive gathering of search engine marketing and optimization-related solutions providers, and potential partners and affiliates
* Get the latest event information at the SES Event Blog

What You Will Learn:

* How search engines list web sites for free and through paid placements
* How to get free “organic” traffic by building a site that pleases search engines and your visitors
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy-and get tips on improving conversion if they don’t
* How to build links that generate traffic to your web site, and how to avoid the penalties of “spamming” the search engines
* What’s coming next in the constantly evolving world of web search, and how you can profit from those changes.

Just a quick note today that Microsoft is hosting an event in Toronto this week (Tuesday February 27) to celebrate the official launch of its AdCenter interface in Canada. As part of this event, you will have the chance to listen to a case study that was done in the last few weeks, featuring Cossette Media Vancouver and one of its clients, Tourism BC. Kevin Lee, recently appointed in SEMPO new Board of Directors, will also be part of the event. Please find all the details below.

Microsoft adCenter is now live in Canada!

To celebrate the product launch Microsoft has planned a Canadian Launch Event on February 27th, at Muzik NightClub in Toronto. A strong line up of speakers have been organized including MSN’s own Blake Irving – Corporate Vice President, Windows Live and David Jakubowski – General Manager, adCenter as well as Kevin Lee – Executive Chairman of Did-It Search Marketing. These speakers will offer relevant points of view on Search Advertising and the vision for Microsoft adCenter.

Find out more about adCenter at www.adcentercanada.ca.

I am pleased to announce that I will host a session on Search Engine Optimization (SEO) for blogs at Northern Voice 2007 Blogging Conference in Vancouver (BC) which will be held on Friday, February 23 2007. This session will be presented during MooseCamp, which is the un-conference as part of Northern Voice.

This session will present how to maximize your Blog’s visibility in search results including how to write search engine friendly Blog posts through keyword-rich Blog titles & content and how to capitalize on the long tail of search queries through Blogging. Other topics covered include Search Engine Optimization (SEO) basics, how to create good internal linking with anchor text, link baiting, deep linking and other relevant topics such as Blogging best practices for maximum online distribution. This session will be presented by Alexandre Brabant, Director of Search Marketing, Cossette Media and owner of eMarketing101.net. As part of this conference, Alex will present the latest development with sempo.ca and will kick-start the recruitment process for SEMPO Canada 2007.

Here is more on Northern Voice:
Northern Voice is a two-day, non-profit personal blogging conference that’s being held at the UBC main campus in Vancouver (BC) Canada on February 23-24, 2007. For even more info please visit the Northern Voice website