This coming weekend, October 24 & 25, Alexandre Brabant from eMarketing 101 and Co-Chair of SEMPO Canada will be participating in a hands-on Internet Marketing Workshop at the Master of Digital Media in Vancouver (BC). Everybody is invited to come and learn more about Social Media, Search Engine Optimization (SEO), PPC Management, Web Analytics and more. Alex will be presenting the session on Web Analytics for PPC Management on Saturday morning and the team from Acquisio will be in town to present the latest additions to their PPC Management Software for Agencies. You will be able to ask them a lot of question about the latest functionalities & techniques to extract the best results out of any PPC Campaign. Register Online to WebImpact Master Your Domain in Vancouver (BC) Canada.

Here is more info about the Web Impact: Master Your Domain:

OVERVIEW   |   SESSIONS   |   SPEAKERS

THIS IS THE FINAL WEEK TO REGISTER!

Individual Sessions Now Available
The Centre for Digital Media at Great Northern Way Campus, in collaboration with local industry leaders, is offering a Professional Web Marketing Workshop in Vancouver.
Experts in Advertising, User Experience and Design, Analytics and Social Media will instruct individuals and businesses on the fundamentals of online promotion, marketing and advertising. Participants will learn how to harness the power of Search Engine Optimization, Google Analytics, Facebook, and a variety of Page Ranking and Web Analysis tools to help optimize and drive traffic to their websites.

This is the first in a series of hands-on Continuing Education courses to be offered at the Centre for Digital Media, home of the successful Masters of Digital Media Program. Register early for this intensive and intimate workshop as space is limited.

For further information go to mdm.gnwc.ca/webimpact.

Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. We will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I (along with other members of SEMPO Canada) will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2008 will be held on June 16-18, 2008 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

Don’t rely on creative hunches when optimizing landing pages and conversion rates. A combination of Google Analytics and Google Website Optimizer makes it easy to define a strategy and to run successful A/B and Multivariate tests, so you know which page elements work best.

In this webcast, Google Website Optimizer Authorized Consultants VKI Studios will demonstrate a step-by-step process for:

• Determining an appropriate test methodology (A/B, Multivariate, etc.)
• Deciding which page elements to test
• Developing test pages
• Implementing the tests
• Analyzing the results

You’ll also learn:

• How to identify opportunities for “quick wins”
• Why it’s best to start with a simple, A/B test
• The importance of keeping your tests running – even if you think you’ve already found a “winner”
• What to do when the test is over

When you follow a testing process your tests will cost you less and you will generate better results more often.

Register Today!

PRESENTERS
John Hossack, VP Business Development and Usability, VKI Studios
Tom Leung, Business Product Manager, Google

Laurent Lucas, member of SEMPO Canada Search Marketing Association and president of a Canadian Search Marketing agency Skooiz.com, will moderate multiple sessions of French-Speaking Search Engine Marketing Experts on a conference called Les Enjeux du Marketing via Les Moteurs de Recherche. Martin Byrne, National Director, Yahoo! Canada will also be on the panel as well as Olivier Andrieu, President of the network abondance.com from France. This conference will be held in Montreal (Quebec) on October 22, 2007 at the CinéRobothèque / Cinéma ONF located at 1564, Saint Denis Street in Montreal (near Métro Berri-UQAM).

For more information, please feel free to visit the conference site. Reserve early as the seats are limited. This conference is presented in French.

En Français:
Le 22 Octobre 2007 aura lieu une conférence en français sur le marketing via les moteurs de recherche. Cette conférence est organisée par un des membres de SEMPO Canada, Laurent Lucas de Skooiz. Elle aura lieu à Montréal (Québec) à la CinéRobothèque / Cinéma ONF située au 1564, rue Saint-Denis à Montréal (Métro Berri-UQAM). En outre, une quantité impressionante de sessions sur le marketing via les moteurs de recherche seront présentées notamment par Olivier Andrieu, Président du réseau abondance.com, Maor Daniel, Directeur National Yahoo Search Marketing Canada, Nicolas Arrive, Stratège marketing sur les moteurs de recherche MSN Adcenter, Patrick Tapp, Directeur des produits de recherche Canoë. Le modérateur sera Laurent Lucas, Président de l’agence Skooiz.com.

Pour plus d’informations, visitez le site de la Conférence sur les Enjeux via les Moteurs de Recherche. Réservez maintenant puisque les places sont limitées.

SEMPO.ca arrives at SES Toronto which in my opinion lived up to expectations. This year’s edition of Search Engine Strategies offered a wide range of informative speakers from all over the industry which included SEMPO’s own Ken Jurina and Gord Hotchkiss.

With an atmosphere which was always friendly, the conference offered a great opportunity for SEM’s to rub elbows and bounce ideas off some of the top players in the industry. SEMPO.ca even helped to push the networking along offering out free drink tickets at the networking cocktail reception in the Expo Hall after the end of the first day of sessions. Also during SES Toronto, Ken Jurina from epiar.com hosted his very own private party. Check it out, arriving with the long limo:

As for the sessions themselves, with three different search tracks being offered at the same time it was a difficult decision choosing which session to attend. Depending on the speaker I tended to switch between the ‘On the cutting edge’ and ‘Let’s make some money’ tracks. With plenty of information being dished out, I started to see an underlining theme develop in both of these tracks which basically revolve around two things that are important for any SEM.

1. Get an Analytics package if you’re not already using it.
2. Start testing your website using a multivariate tester such as Google Optimizer.

Now while most of us already know the value of these two tools, the importance of using them was continually emphasized as you listened to the different speakers throughout the two day event.

With all the great speakers including a fantastic keynote presentation by Seth Godin, SES Toronto winded up being an excellent experience.

Author: Ken Moss