AdWords(tm) Seminar for Success come to Vancouver, BC. Please find all the details below including a 10% discount for SEMPO Canada members.

Vancouver Digital Marketing Group Members use code sempo1 for a 10% discount!
http://www.eventbrite.com/event/247294665?discount=sempo1

2/11/2009 AdWords 301: Advanced Account Optimization
2/12/2009 AdWords 302: Advanced Conversion Optimization

Where:
Four Points by Sheraton Vancouver Airport
8368 Alexandra Rd
Richmond, BC V6X 4A6
8:30 am – 5:00 PM

What are Google(tm) AdWords Advanced Seminars?

The AdWords Seminar for Success Advanced series are two days of interactive education that will help you make the most of the time and money you invest in AdWords. Officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for advertising with Google AdWords.

You can choose to attend only one day, or receive a 10% discount if you choose to register for both days! Plus, if you register today, you will also receive:

AdWords Seminar Bonuses
* $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
* 2 USB Thumb Drives with Presentation Materials (1 for each day)
* Other Google Goodies
* Bonus Presentations:

Day 1: Marketing in a Down Economy: Superior Profits on a Minimal Budget

Day 2: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

Advanced AdWords Seminars Overview
AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall perofrmance. You can see the in-depth curriculum here.

AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line – this is a must attend event! You can see the in-depth curriculum here.

Who should attend these seminars?
The 301 and 302 Advanced AdWords seminars are designed for seasoned Search Enginge Marketing professionals. If you are an experienced ppc analyst, manager,or executive these courses are for you.

To see the full course curriculum and to register go to: http://www.eventbrite.com/event/247294665?discount=sempo1

This coming weekend, October 24 & 25, Alexandre Brabant from eMarketing 101 and Co-Chair of SEMPO Canada will be participating in a hands-on Internet Marketing Workshop at the Master of Digital Media in Vancouver (BC). Everybody is invited to come and learn more about Social Media, Search Engine Optimization (SEO), PPC Management, Web Analytics and more. Alex will be presenting the session on Web Analytics for PPC Management on Saturday morning and the team from Acquisio will be in town to present the latest additions to their PPC Management Software for Agencies. You will be able to ask them a lot of question about the latest functionalities & techniques to extract the best results out of any PPC Campaign. Register Online to WebImpact Master Your Domain in Vancouver (BC) Canada.

Here is more info about the Web Impact: Master Your Domain:

OVERVIEW   |   SESSIONS   |   SPEAKERS

THIS IS THE FINAL WEEK TO REGISTER!

Individual Sessions Now Available
The Centre for Digital Media at Great Northern Way Campus, in collaboration with local industry leaders, is offering a Professional Web Marketing Workshop in Vancouver.
Experts in Advertising, User Experience and Design, Analytics and Social Media will instruct individuals and businesses on the fundamentals of online promotion, marketing and advertising. Participants will learn how to harness the power of Search Engine Optimization, Google Analytics, Facebook, and a variety of Page Ranking and Web Analysis tools to help optimize and drive traffic to their websites.

This is the first in a series of hands-on Continuing Education courses to be offered at the Centre for Digital Media, home of the successful Masters of Digital Media Program. Register early for this intensive and intimate workshop as space is limited.

For further information go to mdm.gnwc.ca/webimpact.

Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. We will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I (along with other members of SEMPO Canada) will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn:

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2008 will be held on June 16-18, 2008 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

Don’t rely on creative hunches when optimizing landing pages and conversion rates. A combination of Google Analytics and Google Website Optimizer makes it easy to define a strategy and to run successful A/B and Multivariate tests, so you know which page elements work best.

In this webcast, Google Website Optimizer Authorized Consultants VKI Studios will demonstrate a step-by-step process for:

• Determining an appropriate test methodology (A/B, Multivariate, etc.)
• Deciding which page elements to test
• Developing test pages
• Implementing the tests
• Analyzing the results

You’ll also learn:

• How to identify opportunities for “quick wins”
• Why it’s best to start with a simple, A/B test
• The importance of keeping your tests running – even if you think you’ve already found a “winner”
• What to do when the test is over

When you follow a testing process your tests will cost you less and you will generate better results more often.

Register Today!

PRESENTERS
John Hossack, VP Business Development and Usability, VKI Studios
Tom Leung, Business Product Manager, Google

Laurent Lucas, member of SEMPO Canada Search Marketing Association and president of a Canadian Search Marketing agency Skooiz.com, will moderate multiple sessions of French-Speaking Search Engine Marketing Experts on a conference called Les Enjeux du Marketing via Les Moteurs de Recherche. Martin Byrne, National Director, Yahoo! Canada will also be on the panel as well as Olivier Andrieu, President of the network abondance.com from France. This conference will be held in Montreal (Quebec) on October 22, 2007 at the CinéRobothèque / Cinéma ONF located at 1564, Saint Denis Street in Montreal (near Métro Berri-UQAM).

For more information, please feel free to visit the conference site. Reserve early as the seats are limited. This conference is presented in French.

En Français:
Le 22 Octobre 2007 aura lieu une conférence en français sur le marketing via les moteurs de recherche. Cette conférence est organisée par un des membres de SEMPO Canada, Laurent Lucas de Skooiz. Elle aura lieu à Montréal (Québec) à la CinéRobothèque / Cinéma ONF située au 1564, rue Saint-Denis à Montréal (Métro Berri-UQAM). En outre, une quantité impressionante de sessions sur le marketing via les moteurs de recherche seront présentées notamment par Olivier Andrieu, Président du réseau abondance.com, Maor Daniel, Directeur National Yahoo Search Marketing Canada, Nicolas Arrive, Stratège marketing sur les moteurs de recherche MSN Adcenter, Patrick Tapp, Directeur des produits de recherche Canoë. Le modérateur sera Laurent Lucas, Président de l’agence Skooiz.com.

Pour plus d’informations, visitez le site de la Conférence sur les Enjeux via les Moteurs de Recherche. Réservez maintenant puisque les places sont limitées.