5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: alex@emarketing101.ca

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
· Gary Fearnall, LinkedIn Canada
· Paula Gignac, IAB Canada
· Michal Lorenc, Google Canada
· Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3. Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4. Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5. Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference – IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies. With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

Announcing a new SEM Meetup for SEMPO Ottawa Search Engine Marketing Group on May 30, 2011 in Ottawa

What: SEMPO Ottawa Member Only Event (no charge) 

When: Monday, May 30, 2011 6:00 PM
Where: Johnny Farina
 216 Elgin St. 
Ottawa, ON K1A 0A1 
(613) 565-5155
Why: SEMPO Canada Update… / SEMPO Ottawa Meet and Greet!
This is SEMPO Ottawa’s first event. Come out and learn more about what SEMPO Canada is doing – and how you can benefit. And… meet other local members.

Check it out!

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup by May 27, 2001:
http://www.meetup.com/SEMPO-Ottawa/events/18103871/

You need to be a member of SEMPO in order to attend this SEMPO Ottawa Meetup. SEMPO Canada Membership Information – Join today!

Event Sponsor: WebFuel

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on December 7 in Vancouver!

Are you getting tired of spending CPM – CPC and see no ROI?
Would you like to learn more about integrating advertisements as content?

The next Vancouver SEM meetup will be on Tuesday December 7, 2010 at Ceilis Irish Pub. For this SEM Meetup, Jaimie Mcintyre & Jurien Groot, Affiliate Marketing Managers will be presenting on The affiliate marketing game. These two people have years of experience at one of Europe’s biggest affiliate marketing networks: zanox. At SEM Meetup Vancouver, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

Topics covered
This ‘no cure, no pay’ model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!

From a European market perspective, our presenters will share their knowledge about this exciting marketing ‘game’:

* The affiliate marketing (advanced) basics
* Who are the players?
* What are the playing rules?
* SEM & affiliate marketing?
* What makes you win or lose as an advertiser and/or publisher?
* Tips and tricks to increase your odds

Presenters
For the past four years, Jaimie Mcintyre and Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France.

Currently located in Vancouver, they have established an affiliate marketing agency Plan J Marketing. Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15318419/

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on November 2 in Vancouver!

The next Vancouver SEM meetup will be on Tuesday November 2, 2010 at Ceilis Irish Pub. For this SEM Meetup, Marc Bitanga, Manager of Search Marketing & Analytics at Electronic Arts will be presenting on a topic of interest many of us struggle with which is on How to Pitch SEO to Executives. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

What: Vancouver SEM Monthly Meetup. Presenter: Marc Bitanga on How to Pitch SEO to Executives.

When: Tuesday, November 2, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6C 2T4

Beyond extending an immense thank you to Marc, we also want to thank Enquiro Search Solutions for sponsoring this Meetup. (Enquiro is currently hiring talented professionals, read below!)

The Topic
A large part of an in-house SEO’s role includes developing pitches to persuade stakeholders to invest budget and resources to address SEO recommendations. Marc will be sharing some of his experiences dealing with this all too common hurdle.

Presenter
Marc Bitanga has more than a decade of experience working with search engines and web analytics. His past roles involved SEO, PPC and Analytics in both agency and in-house with companies like Cossette Communications, Enquiro, Suite101.com, and his current position at Electronic Arts.

Agenda
* 6:00pm – 6:30pm – Relaxing, drinking, and talking with colleagues.
* 6:45pm – 7:30pm – Presentation and Q&A
* 7:30pm on – More relaxing, drinking and talking with colleagues.

Special Thank You’s
Special thanks to the following for supporting the Meetup.

Enquiro – a search engine marketing agency with success written all over it. They have a very well-rounded team, including a research division, able to offer expert advice on search engines, overall site design, lead generation, and multi-channel marketing – And they’re hiring!

Make sure you check Enquiro’s current positions.

Ceilis Irish Pub – As usual, they’ve allowed us to use a closed section of the bar for our Meetup – awesome

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15005503/

Take advantage of the early bird prices for IMC Vancouver on September 16-18 if you purchase your ticket before Friday Sept 4.

* IMC Vancouver 2009 will cover each of the important methods of marketing online in order to get the highest quality of traffic to your website.
* Learn the new industry best practices in converting more of your site visitors to: Spend more time on site, achieve better sales and user signup conversion, and better site engagement overall.
* IMC is a conference not only to get the best industry insight but also to meet and connect with those that are the writing the new rules of marketing in Internet Marketing today.

On September 16-18, 2009 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association & the Vancouver Online Marketing Mashup Group, will be attending the Internet Marketing Conference in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Many members from the local Search Marketing Community & also members of SEMPO Canada will be present. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street.

Here is more about The Internet Marketing Conference Experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC) on September 16-18, 2009. To this occasion, all aspects of doing business online will be covered: web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting, multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet with those who have dared, pioneered, and succeeded. Learn from mistakes by others. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge. Newbies and seasoned Internet marketers alike will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.

Search Engine Strategies Toronto 2009 will be held on June 8-9, 2009 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).

For more information on SES Toronto, please visit the SES Toronto Conference website.

Acquisio Search PPC Management Software is now officially the proud sponsor of SEMPO Canada.

SEMPO Canada will be at SES Toronto in June, and all SEMPO members receive a 20% discount. Here is some more info about SES Toronto.

SES Toronto is returning for its 6th year, with a program designed to appeal to intermediate and seasoned marketers looking to advance their SEM and SEO skills.  This year’s line-up features the new “Geek Track” sessions, which take the conversations to the next level on advanced topics, the year’s biggest trends, and the future of search. Tara Hunt, author of “The Whuffie Factor”, and Co-Founder/Chief Marketing Officer for the Citizen Agency, will also be joining this year’s SES Toronto conference as the keynote speaker.

Register now and use the code 20SEMPO to receive a 20% discount off the current online registration price.  Book Prior to April 17th and save $370 CAD off the regular registration rate.

View the entire conference program by visiting our Agenda Overview.

Expect to Find:
*    Advanced program topics on hot button search engine marketing issues like mobile search, video optimization, and paid search advertising.
*    Extreme makeover site clinics, which have returned to SES Toronto, giving you one-on-one feedback to your specific SEM issues.
*    Unique networking opportunities with fellow marketers and search engine industry professionals.
*    Access to the thought-provoking speakers who are developing and tracking search’s next direction, and who know the ins-and-outs of search engine marketing.

Here is more about the Massive Technology Show Vancouver:

The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.
We have free tickets for the tradeshow area & conference, so please get in touch with me if you would like to receive one. Thanks!

Alex Brabant
Co-Chair
SEMPO Canada
alex{at)eMarketing101{dot}ca

Vancouver Digital Marketing Group Members use code sempo1 for a 10% discount!
http://www.eventbrite.com/event/247294665?discount=sempo1

2/11/2009 AdWords 301: Advanced Account Optimization
2/12/2009 AdWords 302: Advanced Conversion Optimization

Where:
Four Points by Sheraton Vancouver Airport
8368 Alexandra Rd
Richmond, BC V6X 4A6
8:30 am – 5:00 PM

What are Google(tm) AdWords Advanced Seminars?

The AdWords Seminar for Success Advanced series are two days of interactive education that will help you make the most of the time and money you invest in AdWords. Officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for advertising with Google AdWords.

You can choose to attend only one day, or receive a 10% discount if you choose to register for both days! Plus, if you register today, you will also receive:

AdWords Seminar Bonuses
* $100 AdWords Credit ($50 if you register for a single day) **Must Register 7 Days in Advance
* 2 USB Thumb Drives with Presentation Materials (1 for each day)
* Other Google Goodies
* Bonus Presentations:

Day 1: Marketing in a Down Economy: Superior Profits on a Minimal Budget

Day 2: Actionable Items: Step-by-Step: How to Maximize Results for Your Limited Time

Advanced AdWords Seminars Overview
AdWords 301: Advanced Account Optimization focuses on best practices for Keywords, Ad Copy, and Landing Pages in addition to a deep dive into Quality Score, the Content Network, and Geographic Targeting. This day is jam-packed full of tips and techniques you can functionally use to improve your accounts overall perofrmance. You can see the in-depth curriculum here.

AdWords 302: Advanced Conversion Optimization concentrates on how to increase your conversions and your profits! Topics include Bidding Types and Strategies, Tracking Conversions, Split Testing, and Account Organization. The information included in this session can have a positive, dramatic impact on your bottom line – this is a must attend event! You can see the in-depth curriculum here.

Who should attend these seminars?
The 301 and 302 Advanced AdWords seminars are designed for seasoned Search Enginge Marketing professionals. If you are an experienced ppc analyst, manager,or executive these courses are for you.

To see the full course curriculum and to register go to: http://www.eventbrite.com/event/247294665?discount=sempo1