5 Compelling Reasons to Attend IMC Vancouver October 3-4, 2011. And if you are SEMPO Canada members, save an additional $100 to attend IMC Conference. Get in touch with me to get your promo code: alex@emarketing101.ca

1. Get the latest online marketing and advertising trends and insights from people and organizations leading the way:
· Gary Fearnall, LinkedIn Canada
· Paula Gignac, IAB Canada
· Michal Lorenc, Google Canada
· Alfredo Tan, Facebook Canada

2. Get up to speed with Content Strategy and a framework for managing the content landscape.

3. Learn from fellow marketers, communicators and community managers how social media and community development go hand in hand providing the opportunity for more meaningful conversations and connections.

4. Get introduced to new advertising opportunities that allow for improved targeting; learn the essentials of re-targeting; and how ad exchanges and demand side platforms can deliver top results.

5. Get inspired by some of the most innovative thinkers of our time. Learn firsthand lessons from a top international agency and one of the most “liked” brands in North America and what it took to launch an award-winning, multi-platform campaign.

Join us at the Internet Marketing Conference – IMC Vancouver October 3-4 where over thirty leading experts and major brands share their wisdom on:

Content Strategy:
Understanding the Content Landscape
Content Marketing: Managing, Measuring, Evaluating

Social and Mobile Marketing:
TV Goes Social
Geo-Social Media
Innovation in Cross-Platform Marketing

Community Strategy:
Re-defining “Community” in a Digital World
Community Communications Case Studies

Trends, Insights and Performance
The Human Side of Marketing Analytics
Campaign Success Metrics and Attribution
Digital Marketing Trends
Mobile Marketing and Commerce for 2012

Campaigns and Commerce:
Ad Networks, Exchanges and Re-targeting
Conversion Optimization Strategies
Social Commerce and Advertising
Optimizing the Customer Experience

Explore, discuss and debate the best digital strategies. With four tracks and 25+ sessions you can customize the agenda to best fit your needs.

Announcing a new SEM Meetup for SEMPO Ottawa Search Engine Marketing Group on May 30, 2011 in Ottawa

What: SEMPO Ottawa Member Only Event (no charge) 

When: Monday, May 30, 2011 6:00 PM
Where: Johnny Farina
 216 Elgin St. 
Ottawa, ON K1A 0A1 
(613) 565-5155
Why: SEMPO Canada Update… / SEMPO Ottawa Meet and Greet!
This is SEMPO Ottawa’s first event. Come out and learn more about what SEMPO Canada is doing – and how you can benefit. And… meet other local members.

Check it out!

Please RSVP as soon as possible so we can have good idea how many people will attend. We look forward meeting you all again at our next meetup!

RSVP to this Meetup by May 27, 2001:
http://www.meetup.com/SEMPO-Ottawa/events/18103871/

You need to be a member of SEMPO in order to attend this SEMPO Ottawa Meetup. SEMPO Canada Membership Information – Join today!

Event Sponsor: WebFuel

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on December 7 in Vancouver!

Are you getting tired of spending CPM – CPC and see no ROI?
Would you like to learn more about integrating advertisements as content?

The next Vancouver SEM meetup will be on Tuesday December 7, 2010 at Ceilis Irish Pub. For this SEM Meetup, Jaimie Mcintyre & Jurien Groot, Affiliate Marketing Managers will be presenting on The affiliate marketing game. These two people have years of experience at one of Europe’s biggest affiliate marketing networks: zanox. At SEM Meetup Vancouver, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

Topics covered
This ‘no cure, no pay’ model has huge potential for conversion-focused advertisers and publishers. Would you like to know more about the ins and outs of this underestimated marketing mechanism? Join our next meetup!

From a European market perspective, our presenters will share their knowledge about this exciting marketing ‘game’:

* The affiliate marketing (advanced) basics
* Who are the players?
* What are the playing rules?
* SEM & affiliate marketing?
* What makes you win or lose as an advertiser and/or publisher?
* Tips and tricks to increase your odds

Presenters
For the past four years, Jaimie Mcintyre and Jurien Groot both worked at the leading European affiliate network, zanox. They managed affiliate marketing campaigns for clients such as, Esprit, T-mobile, Tommy Hilfiger, Vodafone and KLM Air France.

Currently located in Vancouver, they have established an affiliate marketing agency Plan J Marketing. Plan J Marketing will use their experience from the competitive market in Europe to monetize North American traffic and to help out clients who would like to implement new performance based marketing strategies.

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15318419/

Announcing a new Meetup for The Vancouver Search Engine Marketing Group on November 2 in Vancouver!

The next Vancouver SEM meetup will be on Tuesday November 2, 2010 at Ceilis Irish Pub. For this SEM Meetup, Marc Bitanga, Manager of Search Marketing & Analytics at Electronic Arts will be presenting on a topic of interest many of us struggle with which is on How to Pitch SEO to Executives. At SEM Meetup, we talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be, especially this month. Many of us at SEMPO Canada will be there along with the official organizers, Jose Uzcategui & Ani Lopez from The Vancouver Search Engine Marketing Group.

What: Vancouver SEM Monthly Meetup. Presenter: Marc Bitanga on How to Pitch SEO to Executives.

When: Tuesday, November 2, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6C 2T4

Beyond extending an immense thank you to Marc, we also want to thank Enquiro Search Solutions for sponsoring this Meetup. (Enquiro is currently hiring talented professionals, read below!)

The Topic
A large part of an in-house SEO’s role includes developing pitches to persuade stakeholders to invest budget and resources to address SEO recommendations. Marc will be sharing some of his experiences dealing with this all too common hurdle.

Presenter
Marc Bitanga has more than a decade of experience working with search engines and web analytics. His past roles involved SEO, PPC and Analytics in both agency and in-house with companies like Cossette Communications, Enquiro, Suite101.com, and his current position at Electronic Arts.

Agenda
* 6:00pm – 6:30pm – Relaxing, drinking, and talking with colleagues.
* 6:45pm – 7:30pm – Presentation and Q&A
* 7:30pm on – More relaxing, drinking and talking with colleagues.

Special Thank You’s
Special thanks to the following for supporting the Meetup.

Enquiro – a search engine marketing agency with success written all over it. They have a very well-rounded team, including a research division, able to offer expert advice on search engines, overall site design, lead generation, and multi-channel marketing – And they’re hiring!

Make sure you check Enquiro’s current positions.

Ceilis Irish Pub – As usual, they’ve allowed us to use a closed section of the bar for our Meetup – awesome

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/calendar/15005503/

Take advantage of the early bird prices for IMC Vancouver on September 16-18 if you purchase your ticket before Friday Sept 4.

* IMC Vancouver 2009 will cover each of the important methods of marketing online in order to get the highest quality of traffic to your website.
* Learn the new industry best practices in converting more of your site visitors to: Spend more time on site, achieve better sales and user signup conversion, and better site engagement overall.
* IMC is a conference not only to get the best industry insight but also to meet and connect with those that are the writing the new rules of marketing in Internet Marketing today.