SEMPO Canada » General

comScore publishes 2010 Canada Digital year in Review

Alexandre Brabant — Tue, 08 Mar 2011 19:53:03 +0000

comScore presents the 2010 Canada Digital Year in Review, its annual report on the prevailing digital trends of the past year and their implications for navigating the uncertainties in the year ahead. The report provides a comprehensive overview of the digital landscape in Canada including overall Internet usage, high-growth categories, online advertising, video and search.

* How are Canadians consuming digital media, and how does this compare to other countries?
* Which trends dominated the digital landscape in 2010?
* How does media consumption differ across age and gender segments?
* What trends are we seeing in the social networking space, and what impact does that have on email activity?
* How has digital advertising shifted in the last year, and how has social media played a part?
* Which content categories are serving up the most videos? Who’s watching online video in Canada?
* What is the current state of the search market?
* How will mobile media consumption in Canada stack up against other markets?

Download the Whitepaper here.

SEMPO Canada Recruits Provincial Chairs

Alexandre Brabant — Wed, 02 Feb 2011 16:57:08 +0000

As some of you may know, SEMPO Canada has recently appointed Helen Faber as the provincial Chair for SEMPO Canada in Ontario. As part of a new development strategy aimed at decentralizing our monthly activities, SEMPO Canada wants to expand in every Canadian province and further develop our presence in English and French-speaking communities across the country. As such, we are extending an invitation to you to take on a leadership role in your hometown and become a provincial Chair for our organization.

We are actively recruiting leaders for BC, Alberta, Saskatchewan, Manitoba, Québec and the Maritime Provinces. Ken and I will continue as Co-Chairs of SEMPO Canada and look forward to working with our provincial Chairs.

Please consider stepping into this very prestigious role. Benefits include:
• Your bio on the SEMPO Canada website (with an inbound link to your website)
• Manager Status on SEMPO Canada LinkedIn Group
• Title on your email signature (online and offline)
• SEMPO Canada Chairs listing in the SEMPO Member Directory on the website and in print brochures
• Increasing awareness and understanding of search marketing principles in Canada, which leads to:
o Recognition as an expert in search marketing in your city, province and in Canada
o Networking opportunities with local peers
o Expanding your social reach, which drives new leads and additional business

Expectations of our provincial Chairs:
- Join our SEMPO Canada Group on LinkedIn – and be active!
- Put the SEMPO Canada Badge on your website (with an inbound link to the SEMPO Canada website)
- Attend our monthly conference call meeting (third Tuesday of every month – next meeting is April 19)
- Organize a monthly SEM Meetup networking event where search professionals meet face to face
- Post upcoming SEM Meetups in the LinkedIn Group (along with a summary after the event to generate interest, and responses to related questions)
- Attend local Internet Marketing conferences with the SEMPO Canada booth
- Assist with our national recruiting goals in generating new memberships to SEMPO
- Attend SES Toronto in June for our SEMPO Canada Annual General Meeting
- Uphold professional and ethical standards
- Must be a SEMPO Member with dues paid in full
- One year required commitment

If you have any questions about these opportunities, please get back to us at your earliest convenience. We will be happy to provide additional information on how to get started.

Ken & Alex
Co-Chairs SEMPO Canada
Sempo.ca
canada-chair@sempo.org

SEMPO Canada Appoints Ontario Chair to Advance Canadian Search Engine Marketing

Alexandre Brabant — Mon, 15 Nov 2010 18:21:06 +0000

(OTTAWA, ON – November 15, 2010) SEMPO Canada, recognized as the authority in Search Marketing in Canada, announced today the appointment of Helen Faber, Owner of Canadian SEO agency WebFuel, as the first Provincial Chair for the organization. SEMPO Canada is one of the country groups under this organization the Search Engine Marketing Professional Organization, (SEMPO.org). Focused on improving the visibility of ethical, professional and responsible search engine optimization and search engine marketing for the Canadian search industry, the appointment of Helen Faber in Canada sets the organization up to pursue the next phase of growth in Ontario and across other provinces.

SEMPO Canada was created by founding members and co-chairs Ken Jurina, President and CEO of Epiar Inc. and Alexandre Brabant, President of eMarketing101, who are charged with the mission to educate and increase awareness of the benefits of ethical search. “We are very fortunate to have Helen on board,” said Jurina. “Her deep understanding of the industry combined with her experience in building relationships, both online and off, has made her the perfect choice for the role of Ontario Chair for SEMPO Canada.”

Helen Faber will be working closely with other leaders in the Canadian Search Engine Marketing industry to ensure SEMPO Canada’s mission is fulfilled. Not unlike other countries, the fields of Search Engine
Optimization (SEO), Pay Per Click (PPC), and Search Engine Marketing (SEM), are well established in Canada. “We have a strong network of Search Engine Marketers who are extremely dedicated to ethical search from across the country. By building on that network, I look forward to continued innovation in the field to ensure business organizations in Ontario and other provinces across Canada are well served,” said Faber.

Join SEMPO Canada on LinkedIn
SEMPO Canada is currently reaching out to other Canadian Search Marketing Agencies and in-house Internet marketers who are looking to align themselves with an organization poised to strengthen the Search Engine Marketing Industry. SEO, PPC and SEM practitioners, managers and/or educators are invited to join the SEMPO Canada LinkedIn Group, which officially launched earlier today. “We welcome all levels of expertise who are interested fostering growth, awareness and understanding of ethical search marketing in Canada”, adds Ken Jurina. The SEMPO Canada LinkedIn Group is open to Search Marketing agencies and in-house Internet Marketers from all provinces across Canada, and in both official languages, looking to share their knowledge. Join the SEMPO Canada LinkedIn Group today to engage in topical discussions on Search Marketing, SEO, PPC and other search-related topics.

About WebFuel
WebFuel is an Ottawa-based search engine optimization agency that improves visibility in search and social media. Specializing in Canadian organic, paid and social search, WebFuel offers ethical strategies, best practices and measurable conversions to empower business on the web. For more information, visit www.webfuel.ca

About SEMPO Canada Working on behalf of the country’s search engine marketing and industry professionals, SEMPO Canada is non-profit professional search marketing association dedicated to increasing awareness and promoting the ethics and value of search engine marketing in Canada.
Link: www.sempo.ca

Next event: Internet Marketing Conference: September 21-23, 2010 in Vancouver (BC) Canada

Alexandre Brabant — Tue, 07 Sep 2010 23:16:14 +0000

On September 21-23, Alexandre Brabant, Co-Chair of SEMPO Canada Search Marketing Association will be attending the Internet Marketing Conference in Vancouver (BC) Canada. Look for the SEMPO Canada booth and drop by to ask us your questions about search marketing. You will find everything you need to know about starting your own search marketing campaign from people who eat, sleep and breathe search marketing. Many members from the local search marketing community and members of SEMPO Canada will be there including Co-Chair Ken Jurina, who will be presenting during IMC about negative Keyword List and how to maximize your ROI through the use of Negative search terms. The Internet Marketing Conference Vancouver will be held at the Four Seasons in Downtown Vancouver (BC) Canada, 791 West Georgia Street. in Vancouver (BC) Canada.

More about The Internet Marketing Conference experience:
Speakers and participants from Europe, the United States, Canada, and Asia are traveling to Vancouver, British Columbia, Canada to take part in Internet Marketing Conference (IMC). All aspects of doing business online will be covered from web analytics, strategy, content, search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, social media, on-site behavioral targeting to multivariate testing, and much more will be covered.

Learn how to acquire and retain customers by optimizing your marketing:
The program will mix presentations with discussion panels and networking opportunities. Meet those who have dared, pioneered, and succeeded. Learn from other’s mistakes. Whether you’re an advertiser, a marketer, or a business analyst, our goal is to provide you with valuable and actionable knowledge.

Newbies and seasoned Internet marketers will find something they can take back to the office. IMC is produced by experts, for experts, and for all of you who’d like to become experts. Over the past nine years, it has been held in eight North American and European cities.

Details:
Internet Marketing Conference Vancouver
Date: September 21-23, 2010
Where: Four Seasons Hotel, 791 West Georgia Street, Vancouver
Investment: Starting from $395, see InternetMarketingConference.com/Vancouver for details

Vancouver SEM Meetup: July 19, 2010 at Ceilis in Vancouver (BC) Canada

Alexandre Brabant — Thu, 01 Jul 2010 23:41:50 +0000

The next Vancouver SEM meetup will be on Monday July 19, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: the next Meetup will be a presenter’s round table. We’ll have experts answer questions you’ll propose and vote on. (I’m humbled by the quality of the panel, thanks guys).

When: Monday, July 19, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3

Learn more here:
http://www.meetup.com/VancouverSEM/calendar/13827106/

Get your ticket for Search Engine Strategies (SES) Toronto on June 9-11, 2010

Alexandre Brabant — Mon, 19 Apr 2010 21:37:00 +0000

SES Toronto, THE search marketing show in Canada, is approaching fast and this year, it will be on June 9-11 in Toronto, Ontario, Canada.

Please take a minute and look at the impressive list of speakers at Search Engine Strategies (SES) Toronto on June 09-11, 2010

I have been told that there are a number of brand new panels being presented for the first time at SES Toronto, including:

Eye-Tracking Research Update,
Search, PR & the Social Butterfly,
Meaningful SEO Metrics,
Video: The Next Marketing Frontier,
21 Secrets of Top Converting Websites

You can save up to $200 on their conference pass if you register between April 3 and May 21.

Vancouver SEM Meetup: April 13, 2010 at Ceilis in Vancouver (BC) Canada

Alexandre Brabant — Sat, 03 Apr 2010 19:33:07 +0000

The next Vancouver SEM meetup will be on Tuesday April 13, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Marta Turek from Enquiro: The Double Edged Sword of PPC Measurability

When: Tuesday, April 13, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3

Learn more here:
http://www.meetup.com/VancouverSEM/calendar/12976781

Vancouver SEM Meetup: March 8, 2010 at Ceilis in Vancouver (BC) Canada

Alexandre Brabant — Tue, 02 Mar 2010 18:45:19 +0000

The next Vancouver SEM meetup will be on Monday March 8, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group!

What: Vancouver SEM Monthly Meetup. Mark The Date: Presenter: Ani Lopez – SEO for Multi-Country-Language Projects: Target Europe / Latin America

When: Monday, March 8, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3

Learn more here:
http://www.meetup.com/VancouverSEM/calendar/12102380/

Marketing Conference in Toronto on March 02, 2010

Alexandre Brabant — Thu, 21 Jan 2010 02:48:23 +0000

Dear SEMPO Members,

We are pleased to bring to you an exclusive offer to participate in what will be one of Toronto’s most anticipated marketing conferences. The Art of Marketing will be in Toronto on March 2^nd, 2010 and will feature 6 international bestselling authors and speakers all live and in person including Seth Godin, Dan Heath, Mitch Joel and many others.

The Art of Productions – the company organizing the event is allowing SEMPO members and your guests the opportunity to participate in this exciting event and take advantage of the preferred rates. By using the promotional code RD26 you will benefit from a $50 savings, additionally groups of 3 or more will receive an additional $50 savings when the tickets are purchased together.

We invite you to visit www.theartofmarketing.ca for all the event details including agenda, speakers and ticket availability.

To register right away and take advantage of the preferred rates please follow this link https://www.theartofmarketing.ca/register/step1/promo_code:RD26

We look forward to seeing you on March 2^nd at The Art of Marketing.

Vancouver SEM Meetup: January 11, 2010 at Ceilis in Vancouver (BC) Canada

Alexandre Brabant — Wed, 30 Dec 2009 20:48:33 +0000

The next Vancouver SEM meetup will be on January 11, 2010. We talk about Search Marketing, PPC, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be every month. I will be there along with the official organizer, Jose Uzcategui, from The Vancouver Search Engine Marketing Group:

Announcing a new Meetup for The Vancouver Search Engine Marketing Group!

What: Vancouver SEM Monthly Meetup. Mark The Date: January 11, 2010
Presenter: John Hossack, from VKI Studos on “Ugly Jerry”

When: January 11, 2010 6:00 PM

Where:
Ceilis Irish Pub
670 Smithe Street, Vancouver, BC
Vancouver, BC V6B 1E3

Our presenter and topic for our first meetup of 2010 are set. We’re just finalizing a few technicalities.

Mark the date and we’ll be posting details soon

Learn more here:
http://www.meetup.com/VancouverSEM/calendar/12102380/