I have been using an excellent PPC (Pay Per Click) Management tool called Acquisio Search in the last few months to help manage numerous PPC (Pay Per Click) accounts, including Google Adwords, Yahoo Search Marketing & MSN Adcenter (aka. The Big 3) Acquisio now releases an important update today which I would like to go over in more details.

During the last few months that I have been using the tool and going through my own learning curve, I must say that Acquisio has help me save a lot of time in managing PPC accounts and I am now able to provide stellar reports to my clients. The consolidated view of all the different campaigns for all the accounts in one single (and easy to use) interface makes it far easier than managing them manually. Those who manage multiple PPC accounts on behalf of clients know what I am talking about. Creating reports is the least favorite task in PPC Management and Acquisio makes this part very easy and fun. So far, I have been especially impress with the consolidated view it offers, with the campaigns related to the 3 main search engines, the easy to use interface, as well the quality of the report it produces. There are some other really cool functionalities including the campaign optimizer, the mass editor which I am starting to use and help saving a lot of time.

Up to now, Acquisio has been focusing exclusively on the top 2 engines (Google & Yahoo) and they have recently introduced MSN Adcenter as part of the mix. This is the next big thing as part of their development, which is why I felt compelled to talk about it today. Here is the full-on release of the most recent update.
Acquisio’s team has been extremely busy in the past few weeks working on the release of several very important features for our PPC Management platform, and they’re finally ready. The latest release of Acquisio SEARCH includes the following:

Microsoft adCenter Support: Finally, we’re ecstatic to announce that we’ve practically completed work on the integration of Microsoft adCenter to Acquisio SEARCH, which we will release to everyone in the coming days. However, if you need access to it right now, please contact me and I will activate your account as a beta tester immediately – there are still a few small issues with the integration, which will be resolved this week, but you will be able to produce reports and work with the editor. We will look to integrate other search engines, shopping feeds and directories in the near future. We count on you to let us know what your favorites are so we can prioritize our work according to your needs.

Support for Various Conversion Types: We now support all adWords conversion types.

Support for Revenue Metrics – ROAS and many more: You can now see revenue data in all your reports.

Column Picker: You will now be able to pick and choose which metrics are important to each account in a column picker.

New Summary Tables for Reports: You can now produce summary tables to compare overall performance for multiple date ranges, for various search engines, campaigns, ad groups, keywords, content vs search, etc.

In case you didn’t know, there were other releases in the past month or so. Here is a list of the most important features:

- Possibility to request a custom design for reports
- New custom colors in reports
- Login, can now remember credentials
- New Cost Per Conversion column in Optimizer
- New Geotarget with Google Maps
- New ad-scheduling interface (redesign, mostly)
- Editor Support for Mobile Ads, Local Business Ads, Image Ads, Placements, and Negative Placements
- Google budget optimizer supported in Editor
- Added a Client Center shortcut
- Adding a component (from dashboard) to a report will create an extra title component (i.e.: Most impressions)
- New snap grid behavior in reports (blue square preview) – makes it much easier to move things around

We hope you will enjoy these new features, and we look forward to hearing any feedback you may have – we do this for you, so your reactions are important to us. Good or bad, we want to hear it.

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Acquisio: in the works:
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Coming up in the next few days:
- Access Rights
- Add to Report from the Mass Editor

Also coming soon:
- Automated Bid Management

Don’t hesitate to call Alex Lamoureux at 1.866.493.9070 ext.: 211 if you need further explanations on any of these new features, or if you want to gain immediate access to Acquisio SEARCH.