Don’t rely on creative hunches when optimizing landing pages and conversion rates. A combination of Google Analytics and Google Website Optimizer makes it easy to define a strategy and to run successful A/B and Multivariate tests, so you know which page elements work best.

In this webcast, Google Website Optimizer Authorized Consultants VKI Studios will demonstrate a step-by-step process for:

• Determining an appropriate test methodology (A/B, Multivariate, etc.)
• Deciding which page elements to test
• Developing test pages
• Implementing the tests
• Analyzing the results

You’ll also learn:

• How to identify opportunities for “quick wins”
• Why it’s best to start with a simple, A/B test
• The importance of keeping your tests running – even if you think you’ve already found a “winner”
• What to do when the test is over

When you follow a testing process your tests will cost you less and you will generate better results more often.

Register Today!

PRESENTERS
John Hossack, VP Business Development and Usability, VKI Studios
Tom Leung, Business Product Manager, Google

This entry was posted on Thursday, January 17th, 2008 at 9:18 am by Darcy Foster - VKI Studios and is filed under General, Search Marketing Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.