Great News! Massimo Burgio, Co-Chair of the SEMPO Global Committee sent me an article last week that I would like to share. Despite the latest rant from our well respected chairman, Gord Hotchkiss on how Ontario Tourism is not fully utilizing their search marketing potential, another research was reported in the Global Mail stating that online advertising is expected to grow faster in Canada than anywhere else in the world over the next five years. As such, PricewaterhouseCoopers predicts that Internet advertising in the country will reach $2.03 billion (US) by 2011, representing an annual growth rate of 23.5 percent – well ahead the global average of 13.4 percent and the US 16.1 percent growth rate. Canadian online ads are driven by the country’s high percentage of broadband users, but countries like India and China are expected to gain a lot of ground on North America in the coming years.

If you find any other online advertising research like this, please feel free to send it to us.

This entry was posted on Friday, June 29th, 2007 at 4:59 pm by Alexandre Brabant and is filed under General, Search Marketing News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.