SEMPO.ca arrives at SES Toronto which in my opinion lived up to expectations. This year’s edition of Search Engine Strategies offered a wide range of informative speakers from all over the industry which included SEMPO’s own Ken Jurina and Gord Hotchkiss.

With an atmosphere which was always friendly, the conference offered a great opportunity for SEM’s to rub elbows and bounce ideas off some of the top players in the industry. SEMPO.ca even helped to push the networking along offering out free drink tickets at the networking cocktail reception in the Expo Hall after the end of the first day of sessions. Also during SES Toronto, Ken Jurina from epiar.com hosted his very own private party. Check it out, arriving with the long limo:

As for the sessions themselves, with three different search tracks being offered at the same time it was a difficult decision choosing which session to attend. Depending on the speaker I tended to switch between the ‘On the cutting edge’ and ‘Let’s make some money’ tracks. With plenty of information being dished out, I started to see an underlining theme develop in both of these tracks which basically revolve around two things that are important for any SEM.

1. Get an Analytics package if you’re not already using it.
2. Start testing your website using a multivariate tester such as Google Optimizer.

Now while most of us already know the value of these two tools, the importance of using them was continually emphasized as you listened to the different speakers throughout the two day event.

With all the great speakers including a fantastic keynote presentation by Seth Godin, SES Toronto winded up being an excellent experience.

Author: Ken Moss

This entry was posted on Thursday, June 21st, 2007 at 8:05 am by Alexandre Brabant and is filed under General, Search Marketing Events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.