Search Engine Strategies (SES) Toronto – June 12-13, 2007
The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 12-13 2007. Ken Jurina will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & a few other members will host a mixer on day 1 of the SES Show. As such, this session will present the first year of accomplishments within SEMPO Canada and presents the plan for our next fiscal year. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world’s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Programming Director, Chris Sherman, this show can help you learn:
* How search engines list Web sites for free and through paid placements;
* How to get free “organic” traffic by building a site that pleases search engines and your visitors;
* How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
* How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy? and get tips on improving conversion if they don’t;
* How to build links that generate traffic to your Web site, and how to avoid the penalties of “spamming” the search engines;
* What’s coming next in the constantly evolving world of Web search, and how you can profit from those changes.
Search Engine Strategies Toronto will be held on June 12-13, 2007 at Metro Convention Centre, 255 Front Street West, Toronto (Ontario).
June 19th, 2007 at 11:08 am
Hello everyone,
I’m back now from the Toronto SES conference which was a blast. Around 500 people in attendance and SEMPO as well as SEMPO Canada were well represented.
We had a couple of positional signs during the conference and also hosted a networking cocktail the Tuesday night after the sessions ended where we handed out free drink tickets attached to a handout outlining who SEMPO, SEMPO Canada and the SEMPO Institute were.
There was great interest from people at the event surrounding SEMPO. It looks like we will be adding some new faces to our group as a result and hopefully some new sponsorship dollars from some different interested companies.
I enjoyed meeting eveyone at the mixer and letting people know about SEMPO/SEMPO Canada and all that we are involved in and represent.
Thank you to those who were bale to make it to the dinner that Epiar sponsoured later that evening as well. We had a great time as you;ll see from the pictures Jim Hedger posted on his Flickr account: http://flickr.com/photos/sitepronews/
Thanks to Andrew Goodman from Page Zero and Incisive for organizing and promoting SES. We look forward to next year!
Ken Jurina
Co-chair SEMPO Canada