For the last few weeks, there has been a lot of activities at SEMPO in an effort to elect the SEMPO 2007 Board Of Directors. As such, we are pleased to congratulate our fellow Canadian Gord Hotchkiss from Kelowna (BC) as a member of the BoD of Sempo.org. Gord has always been a dominant figure in Search Marketing in Canada and a leader in the growth of Search Marketing worldwide. For weeks, every nominee was scouting the Search Marketing industry for votes to be part of the elite of our industry. We are proud that one of our own founding members of SEMPO Canada was elected to such prestigious and responsible position. Please find the full list of the new 2007 SEMPO Board of Directors here.

Just a quick note today that Microsoft is hosting an event in Toronto this week (Tuesday February 27) to celebrate the official launch of its AdCenter interface in Canada. As part of this event, you will have the chance to listen to a case study that was done in the last few weeks, featuring Cossette Media Vancouver and one of its clients, Tourism BC. Kevin Lee, recently appointed in SEMPO new Board of Directors, will also be part of the event. Please find all the details below.

Microsoft adCenter is now live in Canada!

To celebrate the product launch Microsoft has planned a Canadian Launch Event on February 27th, at Muzik NightClub in Toronto. A strong line up of speakers have been organized including MSN’s own Blake Irving – Corporate Vice President, Windows Live and David Jakubowski – General Manager, adCenter as well as Kevin Lee – Executive Chairman of Did-It Search Marketing. These speakers will offer relevant points of view on Search Advertising and the vision for Microsoft adCenter.

Find out more about adCenter at www.adcentercanada.ca.

I am pleased to announce that I will host a session on Search Engine Optimization (SEO) for blogs at Northern Voice 2007 Blogging Conference in Vancouver (BC) which will be held on Friday, February 23 2007. This session will be presented during MooseCamp, which is the un-conference as part of Northern Voice.

This session will present how to maximize your Blog’s visibility in search results including how to write search engine friendly Blog posts through keyword-rich Blog titles & content and how to capitalize on the long tail of search queries through Blogging. Other topics covered include Search Engine Optimization (SEO) basics, how to create good internal linking with anchor text, link baiting, deep linking and other relevant topics such as Blogging best practices for maximum online distribution. This session will be presented by Alexandre Brabant, Director of Search Marketing, Cossette Media and owner of eMarketing101.net. As part of this conference, Alex will present the latest development with sempo.ca and will kick-start the recruitment process for SEMPO Canada 2007.

Here is more on Northern Voice:
Northern Voice is a two-day, non-profit personal blogging conference that’s being held at the UBC main campus in Vancouver (BC) Canada on February 23-24, 2007. For even more info please visit the Northern Voice website