Welcome to SEMPO Canada

SEMPO Canada is Canadian Non-Profit Professional Search Marketing Association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina & Alexandre Brabant and focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) in Canada including Search Engine Optimization (SEO) Link Building, Pay Per Click Management best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.

SEM-SEMPO Vancouver Meetup: December 17, 2013 The Inefficiency and Opportunity of Intraday PPC Bids

December 12th, 2013 :: Posted by Alexandre Brabant

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on December 17 2013 in Vancouver!

SEMPO Vancouver SEM Meetup: December 17, 2013 at Ceilis Pub Downtown on The Inefficiency and Opportunity of Intraday PPC Auctions

We are very happy to invite you to the last event of 2013 of the SEM-SEMPO Vancouver Meetup, featuring James Stewart from Acquisio PPC Management Software, which will be presenting on The Inefficiency and Opportunity of Intraday PPC Auctions. That should be a very interesting presentation. Our not so formal get together are all about the latest development in search marketing industry, obtain advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area.

Therefore, the next SEMPO Vancouver SEM Meetup will be held on Tuesday December 17, 2013 at Ceilis Pub in Downtown Vancouver (670 Smith Street), starting at 6h00pm. For this SEM-SEMPO Vancouver Meetup, James Stewart, from the algorithmic optimizations team at Acquisio will be presenting on the The Inefficiency and Opportunity of Intraday PPC Auctions to Vancouver SEMPO members. As an SEM professional you deal with a huge number of variables within your campaigns. Two of these variables, when assessed together and controlled correctly, are capable of providing highly non-linear outputs within your campaigns. These are the two financial variables; bids and budgets.

The study of the intraday behavior of the financial variables has led to a deeper understanding of the auction environment in which all of SEM is working. How often should these variables be adjusted? Does the past really tell me my future? At what level of fidelity should I work to control my account?

Among these topics covered you will learn:

- How to assess an account’s intraday variation
- How budgets directly effect your CPCs
- The difference between historic modelling and reactionary bidding
- The power of driving statistically relevant account fidelity

Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the discounted membership fee at only $125 with the same great list of benefits available to all members.

Our Agenda:
6:00 pm – 6-15 pm – Getting together, talking with colleagues.
6:15 pm – 7:15pm – Presentation and Q&A
7:15 pm – 9:00 pm – Networking with colleagues.

Any questions, ask those guys:

• Dmitriy Minenko, dminenko@shaw.ca Meetup Organizer
• Alex Brabant, alex@emarketing101.ca Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/VancouverSEM/events/154775232/

Like our regular SEM-SEMPO Vancouver Meetups, it is FREE to attend if you are a SEMPO Member and $10 only for Non-Members. Please become a SEMPO member here

Launch of SEMPO Toronto Local Group on November 19, 2013 – Sponsored by Bing

November 6th, 2013 :: Posted by Alexandre Brabant

Topic: Trends in Search Marketing: Mobile & International Discoverability in 2014

Date: Tuesday, November 19, 2013 @ 5:30 p.m. – 9:00 p.m. ET
Where: Hotel Ocho, 195 Spadina Avenue, Toronto, ON (http://hotelocho.com/)
Cost: Free

Speakers:
Krista LaRiviere, Co-founder & CEO, gShift
Andrew Yang, Search Evangelist, Microsoft Canada
Annette Warring, President, Aegis Media Canada
Sasha Grujicic, Chief Strategy Officer, Aegis Media Canada
Will Oatley, Digital Media Director, Carat
Guillaume Bouchard, CEO, iProspect Canada

Agenda:
5:30 p.m. to 5:40 p.m. – Welcome to SEMPO Canada
5:40 p.m. to 6:00 p.m. – Mobile SEO Metrics
6:00 p.m. to 6:30 p.m. – PPC Campaigns on Mobile, Tablets & PCs
6:30 p.m. to 7:30 p.m. – Aegis Media Canada Panel Discussion:
The latest trends of the industry and their impact from a global, national, digital and search point of view.
7:30 p.m. to 8:00 p.m. – Audience Q&A
8:00 p.m. to 9:00 p.m. – Networking
*Refreshments and Free Giveaways Sponsored by Bing

Registration: Please register early because there are a limited number of seats for this FREE event.

NOTE: You do not need to be a member of SEMPO in order to attend this SEMPO Toronto Meetup.

SEMPO Toronto Meetup Organizers:
Krista LaRiviere, Ontario Chair, SEMPO Canada
Lori Gariepy, SEMPO Canada member

About Krista LaRiviere
Krista LaRiviere is the co-founder and CEO of gShift, a web presence analytics software company. She blogs and speaks about the importance of content marketing, social media, mobile and search to web presence. Her team has helped hundreds of organizations get control of their entire web presence in order to enhance discoverability of a brand in search and social.

About Andrew Yang
Andrew Yang is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads.

About Annette Warring
Annette Warring is President of Aegis Media Canada. She spearheaded the group’s digital shift and led to its full integration into the agency. Bringing more than 25 years of experience in the communications industry, Annette’s major areas of expertise include media strategy, digital, consumer understanding, client development and business intelligence.

About Sasha Grujicic
Sasha Grujicic is a media, marketing and technology executive at Aegis Media Canada. A recent graduate of Singularity University, Sasha consults with emerging companies dedicated to the adoption of accelerating technologies. He is a passionate writer, speaker and technology evangelist who contributes to publications such as Marketing and Strategy.

About Will Oatley
Will Oatley is the digital media director at Carat. He started his career in London working on brands that pushed boundaries in digital technology, including four years on Microsoft’s portfolio of consumer and tech products where he won awards for digital innovation. In Germany he launched Europe’s largest blog network. Now in Canada, Will’s brand clients have been making national headlines as well.

About Guillaume Bouchard
Guillaume Bouchard is CEO of iProspect (formerly nvi, which he co-founded), a leading digital performance agency where he oversees business development and growth. Guillaume is results-driven, putting performance at the forefront of strategies. His plan: to attain clear goals that have the most impact for clients, trying every possible solution to get results.

About SEMPO Canada
SEMPO Canada is a Canadian non-profit professional search marketing association working to increase awareness and promote the value of search engine marketing (SEM) in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant (www.sempo.ca).

Registration: Please register early for this FREE event because seats are limited. You do not need to be a SEMPO member to attend this Online Marketing Meetup. Please become a SEMPO member here

OMMYEG: Event Review

October 24th, 2013 :: Posted by Admin

“Join us for refreshments, food and knowledge sharing!” If you’re a member of Online Marketing Meetup Edmonton (OMMYEG), you hear this every month. Yesterday evening, we were excited to welcome Andrew Yang, Search Evangelist at Microsoft, Canada, as our feature OMMYEG presenter! Andrew shared his expertise of the online marketplace with a focus on pay-per-click advertising campaigns via Bing’s adCenter, statistics on usage across Canada and coverage of some of Bing and Microsoft’s other products.

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Everyone went home with a Bing giveaway bag, which contained a branded Bing notebook, pen and USB hub. We had an excellent turnout (ended up being standing room only at the back) and a lot of positive comments. We look forward to hosting our next meetup in November!

OMMYEG: Wednesday October 23rd – You don’t want to miss this one!

October 4th, 2013 :: Posted by Admin

This month’s Online Marketing Meetup (#OMMYEG) on Wednesday October 23rd is a “MUST ATTEND” event!

Why should you come (and bring your online marketing friends)?

  • LEARNING: An awesome, Canadian relevant search presentation from Andrew Yang of Microsoft Bing!
  • NETWORKING: Great networking opportunities with local industry experts and noobies!
  • DOOR PRIZE: A highly sought after door prize courtesy of Microsoft.
  • SWAG: Attendees will receive COOL Bing swag!
  • NOM NOMS: Complimentary food and drinks thanks to our host, Microsoft!

We’re excited to welcome Andrew Yang, Search Evangelist at Microsoft, as our October feature presenter – all the way from Toronto!

PRESENTATION TOPIC: Andrew’s expertise is in closely examining the online marketplace and identifying unique patterns, search strategies and techniques that can help Canadian Online Marketers better interpret data and make better informed decisions. Andrew will share a case study analysis, demonstrate tools that will help you answer heavy computational questions and will speak about ad copy best practices that will help you excel in your Pay-Per-Click campaigns.

Note: Andrew’s presentation will be relevant and apply to both beginners and experts alike. We encourage you to bring guests from your office and industry that may be interested in the event.

PLEASE RSVP EARLY: We are limited to 50 people at our venue. RSVP yourself and any guests via our OMMYEG Meetup page.

5:30 p.m. – 6:00 p.m. – Industry Networking, Complimentary Drinks & Food
6:00 p.m. – 7:00 p.m. – Presentation by Andrew Yang, Microsoft Bing!
7:00 p.m. – 8:00 p.m. – Door Prize Draw, Industry Networking, Complimentary Drinks & Food

As a reminder, there is NO COST to attend the Online Marketing Meetup (#OMMYEG) on Wednesday, October 23rd , 2013 at LUX Steakhouse + Bar.  We look forward to seeing you at 5:30 p.m. for complimentary refreshments, food and knowledge sharing!

Andrew Yang’s Biography:

Andrew Yang is a Search Evangelist for Microsoft Canada. Sure he is responsible for educating, promoting and evangelizing the Bing Ads platforms, but he’s also a Canadian and loves to drink beer. Andrew provides support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing and helping the users of Bing Ads.

Prior to joining Microsoft, Andrew worked for a variety of technology companies including Google, Bell and Telus. He holds a Bachelor in Engineering Science from the University of Western Ontario and MBA from the University of Toronto.

This is an event you will not want to miss! See you there!

SEMPO Canada Roadshow Ottawa Meetup Thursday October 17 2013 @ 6:00pm ET

October 1st, 2013 :: Posted by Alexandre Brabant

SEMPO Canada Roadshow in Ottawa on October 17: 6 Tips for Online Mastery from Yoda

Date: Thursday October 17, 2013 at 6:00 PM
Where: The Exchange Pub & Restaurant, Unit 100, Rideau Centre, 50 Rideau Street, Ottawa, ON
Cost: Free
Speaker: Scott Vetter, President, PROSAR Inbound Inc.

6 Tips for Online Mastery from Yoda: Presented by Scott Vetter, President, PROSAR Inbound Inc.

Yoda may have lived in a galaxy far, far away, but many of the Jedi master’s words of wisdom can be applied to improving your online presence in this realm, including patience, commitment, focus and truth. Your online presence is your beacon – website, blog, social networking, backlinks. In this SEMPO Ottawa Meetup session we will explore six tips to grow your online presence and sales conversions with a little help from Yoda.

PPC Case Studies with Bing Ads: Presented by Andrew Yang, Search Evangelist, Microsoft Canada

Lead your company to big wins by extracting key insights from search data. Andrew Yang, Search Evangelist at Microsoft, will share strategies and techniques that can help you interpret the data to make smarter decisions. He’ll also share a case study analysis, demonstrate existing tools to help you answer heavy computational questions, and more. Finally, learn about ad copy best practices that will help you excel in your PPC campaigns.

Agenda:
6:00pm – 6:45pm – Get together, drinks & appetizers (sponsored by Microsoft Canada)
6:45pm – 7:30pm – Presentation and Q&A
7:30pm – 9:00pm – Networking with colleagues

SEMPO Ottawa Meetup Organizers:
Krista LaRiviere, Ontario Chair, SEMPO Canada
Melissa Lavigne, SEMPO Canada member
Lori Gariepy, SEMPO Canada member

Registration: Please register early because there are a limited number of seats for this event.

NOTE: You do not need to be a member of SEMPO in order to attend this SEMPO Ottawa Meetup.

About Scott Vetter
Scott Vetter, President of PROSAR Inbound Inc., has been assisting organizations with successful marketing strategy and implementation since before this World Wide Web thing was all the rage. He well understands the fundamentals of marketing and branding, the application of these across different media and technologies, and the importance of a strategic online presence.

About Andrew Yang
Andrew Yang is a Search Evangelist for Microsoft Canada. He is responsible for educating, promoting and evangelizing the Bing Ads platforms. This includes support for Bing Ads Web, Bing Ads Editor, Bing Ads Intelligence, API and the various social media platforms that Bing Ads is on. He also takes great pride in representing the users of Bing Ads.

About SEMPO Canada
SEMPO Canada is a Canadian non-profit professional search marketing association working to increase awareness and promote the value of search engine marketing (SEM) in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant (www.sempo.ca).

About gShift Labs
gShift Labs’ industry leading SEO software system, Web Presence Optimizer™ (WPO), helps marketers and agencies more efficiently and effectively monitor and report on SEO metrics data all in one place. gShift’s patent-pending WPO software provides insight into an entire web presence – website, blogs, press releases, social media and analytics – by reporting organic rank data, backlinks, social signals and competitive intelligence, all of which contributes to the goal of ranking higher organically in the search engines. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization. gShift Labs is also sponsoring breakfast for this event.

gShift is an official SEMPO Canada Sponsor (http://www.sempo.ca/sempo-canada-sponsors/).

Registration: Please register early for this FREE event because seats are limited. You do not need to be a SEMPO member to attend this Online Marketing Meetup. Please become a SEMPO member here