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Welcome to SEMPO Canada

SEMPO Canada is Canadian Non-Profit Professional Search Marketing Association working to increase awareness and promote the value of Search Engine Marketing in Canada. This Working Group was founded in November 2006 by Ken Jurina & Alexandre Brabant and focuses on improving the growth, awareness and understanding Search Engine Marketing (SEM) in Canada including Search Engine Optimization (SEO) Link Building, Pay Per Click Management best practices in this new field of marketing and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry.



SEM-SEMPO Vancouver Meetup: October 14, 2014: Demystifying Bing in Canada & Technological RevolutionOctober 6th, 2014 :: Posted by Alexandre Brabant

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on October 2014 in Vancouver!

SEMPO Vancouver SEM Meetup: October 14, 2014 at Microsoft Office in Vancouver on Demystifying Bing in Canada & Technological Revolution with Acquisio PPC Management Software & Predicative Geo-Mapping Technologies.

After the summer break we start our new fall series of Vancouver SEM Meetup with presentation of Andrew Yang from Bing Ads Canada, that will cover latest developments with Microsoft’s PPC network as well as James Stewart from Acquisio PPC Management Software & Ben Critchfield from Predicative Geo-Mapping Technologies which will present on the technological revolution in PPC management. That should be a very interesting presentation. Our not so formal get together are all about the latest development in search marketing industry, obtain advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area.

Agenda:
5:30 to 5:45 – Welcome and Introductions
5:45 to 6:10 – Demystifying Bing Ads in Canada
6:10 to 6:35 – Acquisio Technological Revolution
6:35 to 7:00 – Predicative Geo-Mapping Strategies
7:00 Onwards, in a Bar nearby for happy hour (TBD)

Location:
Microsoft Office – Downtown Vancouver
1111 West Georgia St. Suite 1100
Vancouver, BC V6E 4M3

Price: Free (for SEMPO Members & Non-SEMPO Members)

Register for this meetup on the SEMPO Vancouver SEM Meetup page.

Demystifying Bing Ads in Canada
Did you know that according to comScore the Yahoo Bing Network is at 10% query share in Canada? That Bing Ads Editor is now 3x faster than a year ago? Join Andrew Yang, Search Evangelist for Bing Canada as he talks about the improvements made in the Bing Ads platform and why you need to be consider Bing Ads for your PPC campaigns.
Presenter: Andrew Yang

Technological Revolution of Digital Marketing
The term digital marketing automatically brings to mind thoughts of technology, however in recent years the reliance on technological tools or processes has become a mainstay in the world of SEM. In order to compete in the fierce world of digital marketing, automating, optimizing and efficiently managing are a must. James Stewart from Acquisio will be addressing the modern SEM agency’s reliance on technology and how best to streamline digital marketing operations.
Presenter: James Stewart

Optimizing PPC Investment through Geo-Mapping Strategies
Search Engine Marketers should be aware of the real world factors that influence online conversions. Location means much more than just proximity and geofencing, it’s a new dimension of PPC strategy giving marketers an edge over their competitors and the ability to gain top position for their best customers. Ben will share some war stories discussing the theory of location influencers for SEM, how current tools fall short, and give examples from clients.
Presenter: Ben Critchfield

Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Any questions, ask those guys:
• Dmitriy Minenko, dminenko@shaw.ca Meetup Organizer
• Alex Brabant, alex@emarketing101.ca Meetup Co-Organizer

RSVP to this Meetup:

Like our regular SEM-SEMPO Vancouver Meetups, it is FREE to attend if you are a SEMPO Member and it is exceptionally free as well for Non-SEMPO Members. Please become a SEMPO member here at the discounted membership fee at only $125 with the same great list of benefits available to all SEMPO members.


OMMYEG: Event ReviewOctober 24th, 2013 :: Posted by Admin

“Join us for refreshments, food and knowledge sharing!” If you’re a member of Online Marketing Meetup Edmonton (OMMYEG), you hear this every month. Yesterday evening, we were excited to welcome Andrew Yang, Search Evangelist at Microsoft, Canada, as our feature OMMYEG presenter! Andrew shared his expertise of the online marketplace with a focus on pay-per-click advertising campaigns via Bing’s adCenter, statistics on usage across Canada and coverage of some of Bing and Microsoft’s other products.

Everyone went home with a Bing giveaway bag, which contained a branded Bing notebook, pen and USB hub. We had an excellent turnout (ended up being standing room only at the back) and a lot of positive comments. We look forward to hosting our next meetup in November!