SEMPO Canada Roadshow in Ottawa on May 29: 5 Ways Your Blog Will Complement Your SEO Efforts

Date: Wednesday May 29, 2013 at 6:00 PM
Where: The Exchange Pub & Restaurant, Unit 100, Rideau Centre, 50 Rideau Street, Ottawa, ON
Cost: Free
Speaker: Brock Murray, Creative Director, SPIN Web Solutions

Agenda:
6:00pm – 6:45pm – Get together, drinks & appetizers (sponsored by gShift Labs)
6:45pm – 7:30pm – Presentation and Q&A
7:30pm – 9:00pm – Networking with colleagues

SEMPO Ottawa Meetup Organizers:
• Krista LaRiviere, Ontario Chair, SEMPO Canada
• Melissa Lavigne, SEMPO Canada member
• Lori Gariepy, SEMPO Canada member

Hello SEMPO Ottawa members!

While it may sound like a daunting task, one of the best strategies to aid your SEO campaign is blogging. Why? Because regularly publishing company blog posts produces fresh shareable content, which increases backlinks to your website, improves your organic rank for long-tail keywords, and generates targeted traffic. In this session you will see the positive impact blogging has on SEO through the presentation of hard data, and learn the importance of including it in your SEO strategy.

SEMPO Canada Roadshow: 5 Ways Your Blog Will Complement Your SEO Efforts

About Brock Murray
Brock Murray is a Search Engine Optimization Specialist. He currently owns and operates two local companies including a local Web & Graphic design agency, SPIN Web Solutions and a Digital Marketing Agency, seoplus+. He has more than 11 years of experience in Web & Graphic design, and more than 5 years of experience in SEO. He has had great success in helping businesses establish an online presence with the goal of increasing both brand recognition and targeted website traffic.

About SEMPO Canada
SEMPO Canada is a Canadian non-profit professional search marketing association working to increase awareness and promote the value of search engine marketing (SEM) in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant (www.sempo.ca).

About gShift Labs
gShift Labs’ industry leading SEO software system, Web Presence Optimizer™ (WPO), helps marketers and agencies more efficiently and effectively monitor and report on SEO metrics data all in one place. gShift’s patent-pending WPO software provides insight into an entire web presence – website, blogs, press releases, social media and analytics – by reporting organic rank data, backlinks, social signals and competitive intelligence, all of which contributes to the goal of ranking higher organically in the search engines. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization. gShift Labs is also sponsoring breakfast for this event.

gShift is an official SEMPO Canada Sponsor (http://www.sempo.ca/sempo-canada-sponsors/).

Registration: Please register early for this FREE event because seats are limited. You do not need to be a SEMPO member to attend this Online Marketing Meetup. Please become a SEMPO member here

We are very excited to invite you to the second edition of the SEMPO Canada Search Summit in Vancouver (BC) organized by SEMPO Canada and Bing Ads Canada, which will happen in Vancouver on May 14 2013 at the Empire Landmark, 1400 Robson Street.

SEMPO Canada Search Summit explores successful strategies for Search Marketing, presented by both Bing Ads Canada and Canadian Search Marketing experts. This year, we have quite a program for you that you do not want to miss.

Morning:
Learn where social media & search marketing intersect and why it matters. Discover the latest innovations on mobile and how fast the shrinking screens offer exploding opportunities. Learn about the latest Bing Ads Product Improvements and Yahoo! Bing Network Updates.

Learn more about each session & registration: http://sempo.site-ym.com/events/event_details.asp?id=314288&group=

Afternoon:
We have sessions about the objective comparison between Bing Ads & Google Adwords as well as a DIY SEO Audits – Give Your Site a Check-Up. Finally, reporting and analytics for PPC campaigns & the 10 SEO Metrics Everybody Should be Able to Report on Every Day.

Learn more about each session & registration: http://sempo.site-ym.com/events/event_details.asp?id=314288&group=

Date: May 14th 2013, 8:30am – 5:00pm.
Location: Empire Landmark Hotel, 1400 Robson Street, Vancouver, BC
Cost: $49 per person (Non-SEMPO Members). Price also includes continental breakfast, buffet lunch and two coffee breaks.
SEMPO members can attend this event for free. Please login at sempo.org with your SEMPO account to get your free registration.

If you are not a SEMPO member yet, do not miss this great opportunity to join a growing global community of search marketing professionals and make your contribution to this fast expanding industry!
Join SEMPO now for only $125 and attend this exciting event for free, plus receive all the benefits of SEMPO membership for 12 months, including discounts to search marketing events, training at SEMPO Institute, access to library and free webinars!

For more details and registration for this event please visit SEMPO Canada Search Summit page.

We need volunteers!
SEMPO Canada will be having a booth at the conference, so we are looking for volunteers to help with setting up the booth and work on it promoting SEMPO Canada to conference attendees.
We also need people to work at registration tables to serve attendees with registrations, badges, etc. Please reply if you are willing to help us with hosting this event, we will really appreciate this.
Please spread the word about this great event through your blogs, Facebook, Twitter, etc. Thanks & look forward to seeing you there.

The SEMPO Canada team

SEMPO Canada Roadshow in Ottawa on April 10: 10 SEO Metrics Every Company Should Be Able to Report On

• Date: Wednesday April 10, 2013 at 7:30 AM
• Where: Great Canadian Theatre Company, 300-1227 Wellington St. W., Ottawa, ON
• Register now!

Hello SEMPO Ottawa members!

The art of Search Engine Optimization (SEO) traditionally has been difficult for online marketers because of constantly changing “rules of engagement”.

At the same time, social networking has changed the game as well. Getting better search rankings isn’t just about tweaking website content and keywords, but also about using Facebook, Twitter, YouTube, blogs and other techniques. And things change faster than before, so marketers need monitor their search placement daily rather than monthly.

We continue our series of meetings with presentation of Krista LaRiviere, Co-Founder and CEO of gShift Labs, Toronto-based developer of SEO software used by agencies that allows them to provide their clients with valuable web presence optimization services and a solid long-term strategy for driving quality traffic, leads and sales.

SEMPO Canada Roadshow: 10 SEO Metrics Every Company Should Be Able to Report On

Your SEO efforts are worth paying attention to on a regular basis because everyone looks at the organic side of search, and over 95% of searchers click on organic search results over paid search ads. But how do you measure and understand if the tactics you are using are being executed properly?

In this session you will learn the 10 SEO metrics to track the progress of your web presence in organic search. Each metric provides signals as to what is working and what is not so your SEO efforts can be constantly tweaked and results improved.

About Krista LaRiviere

Krista LaRiviere is the co-founder and CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes that marketers should have control over their SEO campaigns just like they have control over email marketing and paid search.

Connect with Krista: @KristaLariviere, +KristaLariviere, @gShiftLabs and +gShiftLabs.

About gShift Labs

gShift Labs’ industry leading SEO software system, Web Presence Optimizer™ (WPO), helps marketers and agencies more efficiently and effectively monitor and report on SEO metrics data all in one place. gShift’s patent-pending WPO software provides insight into an entire web presence – website, blogs, press releases, social media and analytics – by reporting organic rank data, backlinks, social signals and competitive intelligence, all of which contributes to the goal of ranking higher organically in the search engines. Organizations of all sizes benefit by reducing the time and resources required to analyze and improve organic search optimization. gShift Labs is also sponsoring breakfast for this event.

Our Agenda:
7:30am – 8:00am – Get together, breakfast & coffee
8:00am – 9:15am – Presentation and Q&A
9:15am – 10:00am – Networking with colleagues

Registration: Please register early for this FREE event because seats are limited. You do not need to be a SEMPO member to attend.

The SEMPO Canada Roadshow consists of meetups with members in cities across Canada including Vancouver, Edmonton, Calgary, Ottawa and Toronto. Networking with the local SEM community is the hallmark of the SEMPO Canada Roadshow. Each meetup includes an open forum for the presentation of SEM research, best practices, and case studies. Attendees represent a diverse SEM community that includes practitioners and executives, general marketers and digital specialists, agencies and brands. gShift is an official SEMPO Canada Sponsor.

You DO NOT need to be a member of SEMPO in order to attend this Online Marketing Meetup. Please become a SEMPO member here

Announcing a new SEM Meetup for The SEMPO Vancouver Search Engine Marketing Group on February 26 2013 in Vancouver!

Spring is almost here and it’s time to start our meetings again to keep up with latest development in search marketing industry, get advanced knowledge in different aspects of SEO, PPC, Social Media Marketing and stay in touch with other SEM/SEO professionals in the area. We are starting this spring series of events with presentation from Marta Turek on Google’s Enchanced Campaigns – What They Mean For Marketers?.

Therefore, the next SEMPO Vancouver SEM Meetup that will be held on Tuesday February 26, 2013 at Ceilis Pub in Downtown Vancouver (670 Smith Street), starting at 6h00pm. For this SEMPO Vancouver SEM Meetup, Marta Turek will be presenting on the Google’s Enchanced Campaigns and what they mean for marketers. to Vancouver SEMPO members. At SEMPO Vancouver SEM Meetup, we talk about Search Marketing, PPC Management, Social Media, CMS, SEO tools and so much more. If you want to learn about Search, this is the place to be. Many of us at SEMPO Canada will be there along with the official organizers, Dmitriy Minenko, & Alexandre Brabant, Co-Chair of SEMPO Canada.

Become a member of SEMPO at the discounted membership fee at only $125 with the same great list of benefits available to all members.

Our Agenda:
6:00 pm – 6-15 pm – Getting together, talking with colleagues.
6:15 pm – 7:15pm – Presentation and Q&A
7:15 pm – 9:00 pm – Networking with colleagues.

It now costs $10 to attend this SEM Meetup if you are not a SEMPO member.

Any questions, ask those guys:
Dmitriy Minenko, Meetup Organizer
Alex Brabant, Meetup Co-Organizer

RSVP to this Meetup:
http://www.meetup.com/SEMPO-Vancouver/events/103536062/

You need to be a member of SEMPO in order to attend this SEMPO Vancouver Meetup (or pay $10 at the door). Please become a SEMPO member here

Toronto, ON – January 9, 2013: SEMPO Canada announced today Krista LaRiviere, Cofounder and CEO of gShift Labs, is joining the global non-profit organization as its Ontario Chair. Founded in 2006, the Canadian arm of the Search Engine Marketing Professional Organization focuses on increasing awareness of the value of search marketing in Canada. LaRiviere is headlining the SEMPO Canada Roadshow that stops in Edmonton on Wednesday, January 16, 2013.

This stop on the tour will explore key SEO metrics every company with an online presence should focus on to improve organic rankings with search engines such as Google. More details about the event can be found on the SEMPO Edmonton meetup registration page; members and non-members are welcome.

“Krista adds a tremendous depth of knowledge and energy to the SEMPO network and we welcome her aboard,” says Ken Jurina, President and CEO of Edmonton-based Top Draw, and co-chair of SEMPO Canada.

With over 1 billion Google searches being performed on a daily basis, search marketing is important to all Canadian companies that need their products and services to be found in Google. SEMPO Canada provides marketers and search marketers with expert insights and access to industry leaders such as LaRiviere to help them stay on top of the ever-changing search marketing landscape.

“I’m excited to join SEMPO Canada as part of its effort in raising awareness of all facets of search engine marketing—something that is increasingly a critical channel for companies connecting with their prospects and customers,” says Krista LaRiviere. “The cross-Canada roadshow provides a venue for all marketers and search marketers to network and learn.”

The 2013 SEMPO Canada Roadshow will also be stopping in Calgary, Toronto, Ottawa and Montreal.

About SEMPO Canada
SEMPO Canada is a Canadian non-profit professional search marketing association working to increase awareness and promote the value of search engine marketing in Canada. This working group was founded in November 2006 by Ken Jurina and Alexandre Brabant and focuses on improving the growth, awareness and understanding of Search Engine Marketing (SEM) in Canada, including Search Engine Optimization (SEO), Link Building, and Pay Per Click Management best practices, and how it uniquely pertains and is of relevance to Canadians worldwide across any sector, vertical or industry. (http://www.sempo.ca/)

About gShift Labs
gShift’s industry leading SEO software, Web Presence Optimizer™ (WPO), helps SEO Agencies and in-house marketing teams more efficiently and effectively monitor and report on SEO metrics data all in one place. Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. Over 1,000 companies in 13 countries are benefitting from gShift’s SEO software by reducing the time and resources required to analyze and improve organic search optimization. For more information: www.gshiftlabs.com.

Media contact:

Stephen Rouse
CAROUSE Communications
(416) 402-6876
stephen@carouse.ca

Alexandre Brabant
SEMPO Canada
(778) 371-9988
alex@emarketing101.ca

Lori Gariepy
gShift Labs
1-866-743-5960
lori.gariepy@gshiftlabs.com